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Aspall raises a glass to Jockey Club partnership

UK cider brand Aspall has entered into a partnership with British horse racing commercial group the Jockey Club.

The deal will run initially for four seasons, from 2015 to 2018.

Under the deal, Aspall will become the official cider of the Jockey Club and benefit from various branding and advertising opportunities at the group’s various racecourses across the UK.

Aspall will also become the exclusive packaged cider at each racecourse, with this arrangement to be extended from September to include exclusive draught cider pouring rights.