United Kingdom
Under Armour boosts Wasps’ sponsorship turnaround
English Premiership rugby club Wasps, this month, signed a technical wear deal with sporting goods brand Under Armour as the club continues to turn around its commercial fortunes.
Fiat Chrysler drives into Football League at play-offs showpiece
The English Football League has reached an agreement to make Fiat Chrysler Automobiles UK its official car partner.
Epson maintains Manchester United partnership
Japanese electronics company Epson has renewed its global partnership with English Premier League football team Manchester United.
Inverness CT dines out on Subway renewal
Scottish Premiership football team Inverness Caledonian Thistle has extended its shirt sponsorship deal with sandwich chain Subway.
Leicester celebrates Premier League survival with Puma extension
English Premier League football club Leicester City has extended its kit deal with German sportswear firm Puma.
Lotus partners with Senturion ahead of Monaco GP
Formula One motor racing team Lotus has agreed a partnership with wearable technology brand Senturion.
ECB drives into summer with Toyota
Japanese automotive manufacturer Toyota has agreed a partnership with the England and Wales Cricket Board.
Canterbury takes on Bath in anniversary year
Sportswear manufacturer Canterbury has agreed a deal to become the new kit supplier to English Premiership rugby union team Bath.
Ladbrokes ends SPFL’s wait for title sponsor
The Scottish Professional Football League has agreed a title sponsorship deal with betting company Ladbrokes.
Gigaset links up with Ascot
Telecommunications company Gigaset has signed up as an official partner of the Ascot racecourse and the UK horseracing venue’s prestigious Royal meeting.
West Brom drives off with Europcar deal
English Premier League football club West Bromwich Albion has agreed a partnership with car hire company Europcar.
Formula E seals Visa Europe partnership ahead of Monaco ePrix
The European arm of payment services provider Visa has agreed a multi-race sponsorship deal with the Formula E motor racing championship.
Powerboat P1 reconnects with Lycamobile
International mobile telephone services operator Lycamobile has renewed its sponsorship of the Powerboat P1 marine motorsport series.
Emirates confirms talks as Qatar Airways rejects FA Cup link
Emirates airline has confirmed talks over a potential sponsorship deal for the English FA Cup club football knockout competition, as Qatar Airways denied interest in partnering with the competition.
Tag Heuer bolsters WMM portfolio with London Marathon deal
Swiss watchmaker Tag Heuer has expanded its commercial support of the World Marathon Majors (WMM) series by agreeing a deal to become an official partner of the 2016 London Marathon.
London Triathlon recruits AJ Bell as title sponsor
Online investment provider and stockbroker AJ Bell has signed up as the title sponsor of the 2015 London Triathlon.
Premier League newcomer Bournemouth secures Vitality partnership
Health insurance provider Vitality has entered into a partnership with English football club AFC Bournemouth.
Under Armour breaks into Premiership with Wasps deal
US sportswear company Under Armour has signed its first partnership with an English Premiership rugby union club after agreeing a multi-year deal with Wasps.