London Triathlon recruits AJ Bell as title sponsor

Online investment provider and stockbroker AJ Bell has signed up as the title sponsor of the 2015 London Triathlon.

The event, which will attract 13,000 athletes and more than 30,000 spectators, will take place at London’s Docklands on August 8-9.

AJ Bell struck the agreement with IMG Challenger World, the organiser of the event.

AJ Bell, which is based in Manchester, has expanded its presence in sport in recent times, having agreed partnership deals with Lancashire County Cricket Club and the Sale Sharks English Premiership rugby union club. AJ Bell was also the title sponsor of the 2014 British Squash Grand Prix.