United Kingdom

The Marston’s brewery has signed a seven-year extension to its partnership with English county cricket club Warwickshire.

Indian conglomerate the Mahindra Group is reportedly in advanced talks over the possibility of acquiring the naming rights to London’s Olympic Stadium, which will become the new home of English Premier League football club West Ham United from the 2016-17 season.

English Premiership rugby union team Northampton Saints has extended its long-standing partnership with builders’ merchants and home improvement retail group Travis Perkins.

Beer brand Foster's has decided that English cricket will be the focal point of its revived sports strategy, 11 years on from its last cricket deal in the country.

US sportswear provider Under Armour has agreed a three-year deal to become the new official technical-wear partner of English Premiership rugby union team Worcester Warriors.

Insurance group QBE has agreed a deal to sponsor the British and Irish Lions rugby union team.

English Premier League football club Southampton has entered into a long-term partnership with sports footwear, apparel and equipment provider Under Armour.

Horse racing stable Godolphin has sealed a partnership with sports footwear, apparel and equipment provider Under Armour.

Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group, has signed a multi-year partnership with the Rugby Football Union, the governing body of English rugby union.

British Airways has agreed a deal with the British Olympic Association to become the official airline partner of Team GB at this summer’s Olympic Games in Rio de Janeiro, Brazil.

Betting companies 188Bet and McBookie have been unveiled as the latest Authorised Betting Partners of the British Horseracing Authority.

Korean automotive company Kia has agreed a deal with the England and Wales Cricket Board to extend its partnership with the England national women’s team.

Betting company BetStars has signed a partnership with the British Horseracing Authority (BHA).

English Premier League football club Manchester City has entered into a partnership with Indonesian automotive components producer Astra Otoparts.

Irish gaming company SeanieMac and its affiliated betting firm Apollobet UK have agreed sponsorship deals with the British Horseracing Authority and The Jockey Club, which oversees the running of 15 of the UK’s leading racecourses.

English county cricket club Gloucestershire has entered into a partnership with the Brightside Group, under which the local insurance organisation will take on naming rights to the club’s home ground.