United Arab Emirates

Rugby

UAE Rugby, the governing body of the sport in the country, has renewed its association with banking group HSBC and has also agreed a partnership with British multi-purpose vehicle manufacturer Land Rover.

Football

The Asian Football Confederation (AFC) has entered into a multi-year partnership with German tyre manufacturer Continental.

Golf

German automotive manufacturer BMW has extended its sponsorship of the DP World Tour Championship, the season-ending event on golf’s European Tour.

Volleyball

Airport retailer Dubai Duty Free has agreed a deal to serve as a title sponsor for this year’s edition of the International Volleyball Federation (FIVB) men’s U-23 World Championship national team tournament.

Football

Dubai-based airline Emirates has agreed a three-year commercial partnership with the Arabian Gulf League club football competition.

Golf

Port operator DP World has extended its title sponsorship of the European Tour’s end-of-season golf tournament in Dubai.

Football

Spanish Liga football club Barcelona has agreed a regional sponsorship deal with fitness centre chain Fitness Time in Saudi Arabia and the United Arab Emirates.

Golf

Dubai residential golf community Jumeirah Golf Estates has become an official top-tier global partner of the European Tour.

Horse Racing

Emirati marine terminal operator DP World has signed a five-year strategic sponsorship agreement with equestrian-focused investment group Meydan to become a ‘pillar partner’ of the organisation and sponsor of the Group 1 race, Dubai Turf, in the Dubai World Cup.

Cricket

Pay-television broadcaster Dubai OSN has extended its sponsorship of the UAE national team to cover its participation in the 2015 Cricket World Cup.

Football

Sports-related injury centre Healthpoint has agreed a three-year deal with Manchester City to become the English Premier League champion’s regional healthcare partner in the United Arab Emirates.

Motorsport

Etihad Airways has extended its title sponsorship of the Formula One Abu Dhabi Grand Prix.

Golf

Golf equipment manufacturer Titleist has extended its sponsorship of the European Tour’s season-ending World Tour Championship in Dubai for a sixth consecutive year.

Basketball

The UAE Basketball Association has reached a long-term agreement with Dubai Duty Free under which the airport retailer has become an event sponsor of the International Basketball Federation’s (Fiba) 2014 U-17 World Championship in Dubai

Basketball

Emirates has agreed to become a presenting partner and the official airline of basketball’s 2014 Fiba U-17 World Championship in Dubai.

Golf

Swiss watchmaker Omega has agreed a three-year extension to its title sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments.

Golf

Dubai Aluminium (Dubal), a subsidiary of Emirates Global Aluminium, has extended its sponsorship of the Dubai Desert Classic European Tour event and Dubai Ladies Masters Ladies European Tour competition until 2017.

Table Tennis

The Government of Dubai has agreed to extend its groundbreaking sponsorship of the Chinese Table Tennis Association until 2017.