Spain
European Football Sponsorship Report 2018-19: Overview
SportBusiness Sponsorship has conducted extensive research into partnerships across the top five leagues in European football, covering over two thousand deals
European Football Sponsorship Report 2018-19: LaLiga
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With 28 deals, LaLiga has the most central sponsorship deals out of any of the top five leagues
MotoGP partners with gaming firm
The MotoGP motorcycle-racing championship has entered into a partnership with Spanish gaming company XControllers
Scalpers extends fashion partnership with Sevilla
Spanish LaLiga club Sevilla has extended its partnership with fashion brand Scalpers until the end of the 2020-21 season.
The Official Formalwear partnership began in 2014-2015
Private equity firm wants Camp Nou naming rights
A new brand has emerged as favourite to acquire the naming rights to Barcelona’s Camp Nou stadium redevelopment.
Euroleague Basketball adds Rioja as sponsor
Euroleague Basketball has entered into a partnership with the Spanish wine region of Rioja.
As part of the agreement, Rioja will serve as a main sponsor of the EuroLeague and EuroCup competitions
Grifols closing in on Camp Nou naming rights deal
Spanish pharmaceutical group Grifols is close to acquiring the naming rights to Barcelona’s Camp Nou stadium redevelopment in a deal valued at about €20m per year.
Real Madrid makes Chinese debut, signs with China CITIC Bank
LaLiga club Real Madrid has inked its first deal with a Chinese partner, after signing with China CITIC Bank
Škoda drives into football sponsorship with Espanyol
Czech automotive manufacturer Škoda has made its first major inroad into football sponsorship by agreeing a deal with Spanish LaLiga club Espanyol.
Bwin returns to Euroleague Basketball
Online sports betting and gaming operator Bwin has struck a three-year sponsorship deal with Euroleague Basketball
Capital.com marks Spanish launch with Valencia partnership
Spanish LaLiga football club Valencia has signed a new partnership with online trading platform Capital.com
Real Madrid has sealed the deal with adidas, says Spanish press
Real Madrid’s billion euro-plus deal with sporting goods company adidas is a done deal, according to Spanish press reports.
Barcelona signs new Chinese partner
Spanish LaLiga football club Barcelona has entered into a partnership with Chinese pharmaceuticals company Yunnan Baiyao
Barça wanted money upfront from Mediapro’s NR bid
LaLiga giants Barcelona have turned down a $300m (€264m) bid for Camp Nou Naming Rights from communications group Mediapro.
Low Nike payments explain Puma’s City takeover
Puma’s deal to become Manchester City’s main kit supplier – taking over from Nike – at the start of next season is worth roughly five times the current deal, SportBusiness Sponsorship understands.
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Falken ups investment in club partnerships and media buys
Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…
Andalusia sees value in MotoGP race
The Andalusian government has approved a €12.49m ($14.26m) investment in commercial rights to the annual MotoGP motorcycling race which takes place in the Spanish city of Jerez.
NBA signs Spanish-focused sponsorship deal
North American basketball league the NBA has agreed a strategic partnership for the Spanish market with fresh fruit producer Fresón de Palos.