Spain
Oppo renews Global Partner deal with Barcelona
Chinese smartphone brand Oppo has renewed its partnership with LaLiga club Barcelona
Carrefour extends with La Vuelta to 2021
Supermarket chain Carrefour has extended its main sponsorship of Spain’s La Vuelta grand tour cycling race for two more years.
Real Madrid brings in Telefónica ahead of Bernabéu transformation
Spanish telco Telefónica has agreed a new partnership with Real Madrid which is set to aid the LaLiga football club’s transformation of its Estadio Santiago Bernabéu.
LaLiga signs Global Partner deal with LiveScore
Spain’s LaLiga has signed its first partnership in the sports scoring category with UK-based LiveScore.
Avia renews front-of-shirt deal with SD Eibar
Swiss oil brand Avia has renewed its front-of-shirt partnership with LaLiga club SD Eibar.
Under the deal, Avia will continue as Eibar’s Principal Partner for two more seasons, from 2020-21 to 2021-22.
Barcelona signs 1xBet as new global partner
Spanish LaLiga football club Barcelona has agreed a deal to make online betting company 1xBet a new global partner
Fragata Olives commits to La Vuelta
Spanish food brand Fragata Olives has extended its partnership with Unipublic, organiser of Spain’s La Vuelta cycling tour.
Barcelona extends with Assistència Sanitària, bundles indoor sports shirt rights
Barcelona has extended its regional partnership with Spanish private health insurance firm Assistència Sanitària.
Real Valladolid signs new kit partnership with adidas
Spanish LaLiga football club Real Valladolid has agreed a new four-season kit partnership with German sportswear company adidas
Bwin steps up as Valencia’s new shirt sponsor
Spanish LaLiga football club Valencia has today (Friday) unveiled online betting provider Bwin as its main sponsor for the next three seasons
Leganés signs shirt deal with Laboratorios Ynsadiet
LaLiga football club Leganés has signed a new shirt deal with local food supplements and cosmetics brand Laboratorios Ynsadiet.
Marathonbet lands shirt sponsor deal with Sevilla
Spanish LaLiga football club Sevilla has unveiled betting service Marathonbet as its new shirt sponsor
Spanish lottery body partners with Liga Asobal
Loterías y Apuestas del Estado, a state-run Spanish lottery operator, has agreed a one-season sponsorship deal with Liga Asobal, the top division of Spanish club handball.
LaLiga extends with Mail Boxes Etc.
Italian logistics brand Mail Boxes Etc. has extended its partnership with LaLiga for two more years.
Under the deal, Mail Boxes Etc
Telepizza renew naming rights deal with Team Queso
Spanish takeaway brand Telepizza has renewed its naming rights partnership with Team Queso, one of Spain’s most successful esports teams.
Nike nabs Granada deal, Erreá contract terminated
US sportswear giant Nike has signed a four-year technical sponsor agreement with newly-promoted LaLiga club Granada
Bwin to sign new front-of-shirt deal with Valencia – report
Austrian online sportsbook and casino brand Bwin is closing in on a new front-of-shirt deal with LaLiga club Valencia, according to reports
Konami secures extension to Barcelona deal
Japanese video game developer Konami has extended its partnership with Spanish LaLiga football club Barcelona