HomeNewsNewsGamblingFootballSpain

Bwin steps up as Valencia’s new shirt sponsor

Spanish LaLiga football club Valencia has today (Friday) unveiled online betting provider Bwin as its main sponsor for the next three seasons.

From the 2019-20 season, Bwin’s logo will feature on the front of Valencia’s playing and training shirts.

Bwin was an existing sponsor of Valencia and last year renewed its sponsorship of the club until June 30, 2020. The new deal announced today will run until the end of the 2021-22 season.

Financial terms of the agreement were not disclosed but Spanish newspaper AS reported that the deal would be worth around €15m ($17m).

As well as brand exposure on Valencia’s shirts, Bwin will benefit from advertising space across the Mestalla stadium and the Ciudad Deportiva de Paterna training complex.

Bwin will replace US-based technology brand BLU Products as Valencia’s main shirt sponsor. BLU sponsored the team’s shirts for two seasons.

Bwin first partnered with Valencia in February 2017.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.