Spain
CD Leganés signs up Vitaldent as shorts sponsor until end of 2019-20 season
Spanish football club CD Leganés has signed up dental health specialists Vitaldent to its portfolio of kit sponsors.
Mitchelton-Scott lands Manuela Fundación as title sponsor
UCI WorldTour cycling team Mitchelton-Scott has agreed a deal for Manuela Fundación to become its new title sponsor for the rest of the 2020 season.
Atlético Madrid latest club to sign up Acronis to protect data
LaLiga's Atlético Madrid has added cyber security specialists Acronis to its sponsorship portfolio. As part of the deal, the brand will provide its data protection and analysis services to the club.
Sevilla fills sleeve position with major Valvoline deal
Spanish football club Sevilla has filled its empty shirt sleeve position, striking a significant deal with US motor oil company Valvoline
Ketxurdin – Reale Seguros & Real Sociedad FC
Reale Seguros celebrated the 2018 renewal of its Real Sociedad partnership with a season-long hot dog giveaway featuring the world’s first club-branded ketchup.
Round-Up: F1 ‘will continue’ after a positive Covid-19 test, Top 14 season terminated, Team WE-Madame Figaro tie-up, PSL crisis, and more
Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Femenino, con F de Fútbol – Hyundai & Atletico Madrid
Hyundai leveraged its Atlético Madrid sponsorship and reinforced its support for women's football in November/December 2019 with an emotional multi-media campaign.
Round-Up: NRL restart reaction, Serie A gets restart date, first live EPL matches for BBC, Sri Lanka’s Carlton returns, and more
Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
Herbalife extends shirt sponsorship with Atlético Madrid women’s team
Spanish football club Atlético Madrid has renewed its sponsorship agreement with health brand Herbalife Nutrition, the main sponsor of its women's team.
Betway ‘in talks’ to replace rival as Sevilla shirt sponsor
Top-flight Spanish football club Sevilla is in advanced negotiations over a shirt sponsorship deal with online betting operator Betway, it has been claimed
LaLiga aligns with Mediapro and Super Sports Media in Chinese commercial JV
LaLiga, the organising body of the top two divisions of Spanish club football, has formed a joint venture with Spanish rights and production agency Mediapro and Super Sports Media, a subsidiary of Chinese…
Barcelona launch e-commerce platform after assuming merchandising control
Spanish football club FC Barcelona has launched its own official e-commerce channel for the first time
Drive for More – Yokohama & Chelsea FC
Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.
Spanish Olympic Committee agrees Joma extension
The Spanish Olympic Committee has renewed its Official Supplier contract with sportswear brand Joma
Douyin and LaLiga agree China partnership
LaLiga and Douyin have inked an agreement whereby the Chinese platform will become an Official Social Media Partner of the Spanish football league until March 2021
Barcelona to donate Camp Nou naming rights proceeds to fight Covid-19
Spanish football club FC Barcelona will donate proceeds from the sale of the naming rights to its Camp Nou stadium to support the effort to combat the effects of the Covid-19 pandemic
HP’s Omen brands sponsors Movistar Riders esports team
The HP-owned Omen brand of gaming laptops has become an official sponsor of the Spanish esports team Movistar Riders
Konami ‘blocks two LaLiga players’ from charity Fifa 20 tournament
Games developer and Barcelona sponsor Konami has blocked the club's Sergi Roberto from participating in an e-sports football tournament, it is claimed