LaLiga's Atlético Madrid has added cyber security specialists Acronis to its sponsorship portfolio. As part of the deal, the brand will provide its data protection and analysis services to the club.
The club moved in to its Wanda Metrapolitano stadium at the start of the 2018-19 season and René Abril, director of technology and digital development, highlighted the importance of the agreement in regard to the new venue. He said: ''We have a new stadium where sensorisation and data generation is one of the pillars of our transformation plan.
You need to have a subscription to access this content
If you would like more information on our Sponsorship product please contact our sales team
Already have an account? Sign in here
