South Korea

Chinese telecommunications company Huawei has agreed a deal to sponsor the 2018 winter Olympic Games in Pyeongchang, South Korea.

The organising committee for the 2018 winter Olympic Games in Pyeongchang has agreed a sponsorship deal with Korean budget management solutions provider Duzon Bizon.

South Korean conglomerate CJ Corporation’s 10-year title investment in a new PGA Tour tournament in South Korea is a signal of intent for the brand’s international expansion plans.

South Korean tyre manufacturer Nexen has agreed deals to sponsor a number of leading winter sports competitions as it seeks to strengthen its brand and increase sales of winter products.

The NBA has extended its partnership with Korean tyre manufacturer Kumho, while the North American basketball league has also upgraded its association with dairy products manufacturer Müller, which sponsors the NBA Global Games London event in the English capital.

The Ladies Professional Golf Association (LPGA) has entered into a partnership with Leaders Cosmetics, which specialises in the production of facial masks and skincare products.

The organising committee for the 2018 winter Olympic Games in PyeongChang has signed a partnership with the South Korean Ministry of Education in an effort to boost legacy initiatives for the event.

Business communications and networking firm VoIP Defender has signed on as the title sponsor of the 2017 World Junior Curling Championships.

Korean travel agency Hanjin Travel and the Hanwha Corporation conglomerate have agreed deals to become official suppliers of the PyeongChang 2018 winter Olympic and Paralympic Games.

The organising committee for the 2018 winter Olympic and Paralympic Games in PyeongChang (Pocog) has signed up Hancom as the official automated translation software supporter of the event in South Korea.

Korean mobile accessory company STI:L has been named an official marketing partner of the Ladies Professional Golf Association (LPGA).

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a sponsorship deal with internet services company Naver Corporation.

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a sponsorship deal with Korean oil refinery S-Oil.

The PyeongChang organising committee for the 2018 Olympic and Paralympic winter Games (Pocog) has strengthened its domestic sponsorship portfolio by agreeing a new deal with South Korean conglomerate Lotte Group.

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed partnerships with ServeOne and HS Ad, subsidiaries of Korean conglomerate LG Group.

Telecommunications company KT has entered into a partnership with the Korean Luge Federation ahead of its home winter Olympic Games in 2018.