South Korea

Financial services company Shinhan Bank has been unveiled as the new title sponsor of the KBO League, the top division of baseball in South Korea.

German healthcare equipment company Bauerfeind has been unveiled as the latest sponsor of the 2018 winter Olympic and Paralympic Games in Pyeongchang, Korea.

Korea Railroad Corporation (Korail) has agreed a deal to sponsor the 2018 winter Olympic and Paralympic Games in Pyeongchang.

The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has announced that domestic sponsorships for the event have exceeded 1tn won (€779m/$926m).

Online marketplace and hospitality service Airbnb has been named as an official supporter of the 2018 winter Olympic Games, which will take place in Pyeongchang, South Korea.

Prosthetic products manufacturer Ottobock has renewed its partnership with the Paralympics ahead of next year’s winter Games in Pyeongchang, South Korea.

Machinery industry company DY Corporation has partnered with the 2018 winter Olympic and Paralympic Games, which will take place in Pyeongchang, South Korea.
 

German lubricants manufacturer Liqui Moly has extended its commitment to winter sports by unveiling a raft of sponsorship deals.

Korea Electric Power Corporation (KEPCO) has agreed a deal to become an official partner of the 2018 edition of the winter Olympic and Paralympic Games, which will take place in Pyeongchang, Korea.

German automotive manufacturer Audi has been named as the title sponsor of the 2017-18 edition of the International Skating Union’s World Cup Short Track Speed Skating series.

The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has today (Tuesday) confirmed a sponsorship deal with financial services company KEB Hana Bank.

The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a sponsorship deal with financial services company KEB Hana Bank, according to Yonhap.

Temporary structures manufacturer Seoul Tent has agreed a deal to sponsor the 2018 winter Olympic and Paralympic Games, which will take place in Pyeongchang, South Korea.

The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has entered into a partnership with Korean rice products manufacturer Cheorwon Odae-ssal.

The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has signed its latest domestic sponsor for next year’s event through a deal with food products manufacturer Noodle Lovers.

Rawlings Sporting Goods has agreed a deal to sponsor this year’s World Baseball Classic national team tournament.