South Korea
Hana Bank backs Busan’s ITTF Team World Championships
Hana Bank, a subsidiary of the Seoul-based Hana Financial Group, has been announced as the title sponsor of this year’s World Team Table Tennis Championships, which will take place from March 22-29 in B…
Shinhan Investment sponsors PBA Tour finals
Finance firm Shinhan Investment has agreed to sponsor the finals of South Korea's 2019-20 men's and women's Professional Billiards Association Tours
KB Financial Group to sponsor Korea’s Legacy Cup ice hockey tournament
Korean financial service firm KB Financial Group is sponsoring the Legacy Cup 2020, an international friendly ice hockey tournament taking place in Gangneung, Korea this week
ITTF targets China with LD Sports deal
The International Table Tennis Federation has agreed a sponsorship deal with Chinese sports content, marketing and entertainment platform LD Sports
Singapore Open tees off ambitious Asian women’s golf investment by Hana Financial Group
Korean finance firm Hana Financial Group is title sponsoring a new women’s golf tournament in Singapore this year, as part of an ambitious wider plan to create an Asian women’s series and ranking.
Nike and Coca-Cola deals take Korean FA sponsorship income to $34m
The Korean Football Association's annual sponsorship income will reach nearly $34m (€31m) after its latest round of deals, according to the Chosun Ilbo newspaper.
Lagardère Sports adds Korean rising star to golf portfolio
The Lagardère Sports agency has added Im Sung-jae, the rookie of the year on the men’s 2019 PGA Tour, to the roster of professional golfers that it represents.
Nike backs esports giant T1 in Lagardère-brokered deal
US sportswear company Nike has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports
Barça signs regional deal with Korean battery company Sebang, club grows presence in Asia
Spanish LaLiga club Barcelona has struck a three-year regional partnership with Sebang Global Battery, a Korean manufacturer of car batteries
World Archery hails landmark partnership
World Archery has signed a major 10-year sponsorship deal with Korean archery manufacturer Fivics.
World Archery said the 10-year deal is the longest partnership to be agreed within the sport to date
Kiwoom renames Korean baseball club, Nexen exits
Financial services firm Kiwoom has signed as the new club naming sponsor at South Korean baseball club the Kiwoom Heroes, formerly known as the Nexen Heroes
Puma enters Korean football with Suwon Bluewings
German sportswear company Puma has moved into the Korean football market by agreeing a kit partnership with domestic top-tier club Suwon Bluewings
KBO League team signs lucrative naming rights deal
Korean KBO League baseball club Nexen Heroes has signed local securities firm Kiwoom Securities as its new Naming Rights Partner under a deal worth a basic KRW50bn (€39m/$44.6m).
Korean partner returns for home International Crown
Korean financial services company Pepper Savings Bank has agreed a deal to sponsor the International Crown, a leading event on the Ladies Professional Golf Association (LPGA) Tour.
Hankook extends long-running Europa League deal
Korean tyre manufacturer Hankook has renewed its sponsorship of the Uefa Europa League club football tournament.
Doosan enhances MLB ties with Yankees deal
Korean conglomerate Doosan has entered into a multi-year partnership with Major League Baseball team the New York Yankees.
Manchester City signs up Korean partner
Korean gaming company Nexon has entered into a partnership with English Premier League football club Manchester City.
MLB signs up Hankook as latest sponsor
Korean tyre manufacturer Hankook has agreed a sponsorship deal with North America’s Major League Baseball.