South America

US car maker Chevrolet has signed up as a sponsor of the Brazil national football team.

Tyre manufacturer Bridgestone has reached an agreement with golf’s PGA Tour to become the title sponsor of its inaugural America’s Golf Cup.

Health insurance company Unilife has agreed a one-year sponsorship deal with Campeonato Brasileiro Serie A football team Sport Club do Recife.

Brazilian telecommunications company Oi has sealed a deal to become the presenting sponsor of the NBA Global Games Rio 2014 basketball match.

Brazilian food distributor and wholesaler Canaã Alimentos has agreed to become the main shirt sponsor of Campeonato Brasileiro Série A top-tier football club Bahia.

Government-owned bank Caixa Econômica Federal has furthered its backing of Brazilian football by agreeing to become the new main sponsor of Campeonato Brasileiro Serie A team Sport Club do Recife.

US information and measurement company Nielsen has extended its relationship with the Olympic and Paralympic Games by signing a partnership with the local organising committee for Rio 2016.

Campeonato Brasileiro Série A football team Fluminense has signed a five-year extension to its partnership with German sportswear giant Adidas through December 2018.

The General Motors-owned car brand Chevrolet is growing its presence in Brazilian football in order to connect with customers and increase its share of the Brazilian market, where the brand competes with Fiat and Volkswagen in the top three for sales of small cars.

General Motors-owned car brand Chevrolet will pay around R21m (€6.9m/$9.5m) per year for the title sponsorship rights to Brazilian football’s first and second division leagues, for five years, from 2014 to 2018, in a deal agreed in April.

US automotive brand Chevrolet has agreed a multi-year deal with the Brazilian Football Confederation (CBF) to become the title sponsor of Campeonato Brasileiro Serie A and Serie B, the top two divisions of the domestic game.

Nutrition company Herbalife has entered into a one-year commercial partnership with Campeonato Brasileiro Série A football team Flamengo.

German sportswear firm Puma has agreed a four-year deal to design and develop kits for Campeonato Brasileiro Série A football team Esporte Clube Vitoria.

Campeonato Brasileiro Serie A football team Santos has renewed its shirt sponsorship deal with pipe and fittings company Corr Plastik.

Organisers of the Rio de Janeiro 2016 summer Olympics have signed four new sponsorship agreements and are in the final stages of securing 10 more partners for the Games, the organising committee’s commercial chief Renato Ciuchini has told the Bloomberg news agency.

The organising committee for the 2016 Olympic and Paralympic Games in Rio de Janeiro has reached a deal to make international education company Education First its official supplier of language and training services.