South America

Panasonic has signed a four-year extension to its global partnership with Brazil and Barcelona football star Neymar, with the agreement set to place a heavy emphasis on the company’s sponsorship of the 2016 Olympic Games in Rio de Janeiro.

Brazilian football club Vasco da Gama has announced a sponsorship deal with car manufacturer Nissan.

The bid committee for Medellín’s tilt at the 2018 Youth Olympic Games has secured a sponsorship deal with Bancolombia – the largest commercial bank in Colombia.

The Colombian Football Federation (FCF) has agreed a new sponsorship deal with Allianz.

Petrobras has struck a four-year sponsorship deal with the Brazilian Judo Confederation.

The Brazilian Football Confederation has signed another major sponsorship deal ahead of the 2013 Fifa Confederations Cup, with food company BRF agreeing a contract until 2022.

Beer brand Skol is set to become an official sponsor of the Rio de Janeiro 2016 Olympic Games in Brazil, according to the Maquina do Esporte newspaper.

Health services company Unimed Seguros has signed up as a sponsor of the Brazil national team.

Sky Brasil has agreed a deal with Bandsports to carry coverage of the French Open, according to the Maquina do Esporte website.

The Colombian Football Federation (FCF) has extended its partnership with Adidas through to 2022.

Hitachi has agreed a one-year extension to its shirt sponsorship contract with Brazilian top flight football club Ponte Preta.

Brasil Foods has agreed a deal with the Rio 2016 Organising Committee for the Olympic and Paralympic Games for its Sadia and Batavo brands to become official supporters of the Games.

Grupo Petrópolis has secured a 10-year naming rights deal for 2014 World Cup venue, Recife’s Arena Pernambuco.

Brazilian sports retailer Centauro will invest more than $50m (€38.5m) in activating its new national supporter deal for the 2014 Fifa World Cup.

The Brazilian Football Confederation has agreed a four-year sponsorship deal with Gol Linhas Aéreas.

Volkswagen has signed up Brazil national football team legend Pelé as a brand ambassador. 

Caixa Econômica Federal has agreed a one-year shirt sponsorship deal with Brazilian top-tier football club Coritiba.