South America
Cruzeiro checks in with Super 8 deal
Budget hotel chain Super 8 has secured a sponsorship deal with Campeonato Brasileiro Serie A football club Cruzeiro.
Caixa banks shirt sponsorship deals with Brazilian Serie A clubs
Government-owned bank Caixa Economica Federal has agreed shirt sponsorship deals with Campeonato Brasileiro Serie A football clubs Atlético Mineiro and Cruzeiro.
Continental becomes new title sponsor of Copa do Brasil
Tyre manufacturer Continental has acquired naming rights for the Copa do Brasil club football competition under a three-year deal.
Dryworld continues Brazilian football drive with Goiás deal
Canadian sports apparel provider Dryworld has entered into a partnership with Campeonato Brasileiro Serie A football club Goiás.
Panasonic backs Rio 2016 ceremonies
Japanese electronics company Panasonic has been named the official ceremony partner of the 2016 Olympic and Paralympic Games in Rio de Janeiro, Brazil.
Dryworld enters Brazilian market with Fluminense deal
Campeonato Brasileiro Serie A football club Fluminense has entered into a partnership with Canadian sports apparel provider Dryworld.
São Paulo returns to shirt sponsorship market with FIAP
Campeonato Brasileiro Serie A football club São Paulo has named higher education institution FIAP as its new front-of-shirt sponsor.
Rio 2016 cleans up with Kärcher partnership
Cleaning products and accessories company Kärcher has agreed a deal to become an official supplier of next year’s Olympic Games in Rio de Janeiro, Brazil.
Santos takes flight with Royal Air Maroc
Morocco’s national carrier Royal Air Maroc has entered into a partnership with Campeonato Brasileiro Serie A football club Santos.
Special Dog stays loyal to Corinthians
Campeonato Brasileiro Serie A football club Corinthians has renewed its partnership with Brazilian pet food manufacturer Special Dog.
Corinthians clean up with new shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has entered into a shirt sponsorship deal with cleaning products manufacturer Klar.
Coca-Cola extends Paralympics partnership to Rio 2016
Soft drinks giant Coca-Cola has been unveiled as a sponsor of the 2016 summer Paralympic Games in Rio de Janeiro, Brazil.
Royal Air Maroc targeting long-term partnership with Santos
Morocco’s national carrier Royal Air Maroc says its recent shirt sponsorship deal with Campeonato Brasileiro Serie A football club Santos is set to mark the beginning of a wider partnership between the two parties.
Resurgent River Plate confirms lucrative Adidas extension
Argentine Primera División football club River Plate has confirmed it has agreed to a lucrative extension of its partnership with Adidas.
Cinema chain signs up to support Rio 2016 Paralympics
Brazilian cinema chain Kinoplex has struck a deal to become an official supporter of the 2016 summer Paralympic Games in Rio de Janeiro.
Sockatyes secures Brazilian presence with Corinthians deal
Chinese football accessories company Sockatyes has moved to widen its commercial activities in the professional football market by entering into a partnership with Campeonato Brasileiro Serie A club Corinthians.
Budweiser signs NBA partnership for Brazilian market
North American basketball league the NBA has agreed a regional partnership in the Brazilian market with US beer brand Budweiser.
Rio Open calls back main sponsor for 2016 event
The Rio Open ATP men’s and WTA women’s tennis tournament has extended its sponsorship deal with telecommunications company Claro.