South America
Antofagasta Minerals expands Formula E backing, Santiago race confirmed
Brahma beer renews partnership with Santos FC
River Plate lands shirt sponsor deal with Pro Evo
Spotify completes clean sweep of São Paulo football clubs
Argentina cashes in on regional partnerships with Chinese brands
Cruzeiro signs innovative shirt sponsorship deal
Zoom partners up with Rio rivals
São Paulo signs shirt sponsorship deal with Konami
Santos enrols new kit sponsor
CBF lands new title sponsor for Brasileirão
Atlético-PR teams up with cryptocurrency firm
Campeonato Brasileiro Serie A football club Atlético Paranaense has signed a sponsorship deal with Hong Kong-based cryptocurrency firm Inoovi.
Cimed extends backing of Brazilian Football Confederation
Brazilian pharmaceuticals company Cimed has renewed its sponsorship of the Brazilian Football Confederation (CBF).
DHL signs up for ESL One series
The ESL esports competition promoter has signed up DHL as the official shipping and logistics partner for its ESL One series.
Cruzeiro secures trio of kit sponsors
Campeonato Brasileiro Serie A football club Cruzeiro has signed kit sponsorship deals with supermarket chain Supermercados BH, technology products retailer iPlace and home improvements retailer ABC da Construção.
Argentine FA scores hat-trick of Chinese sponsors
The Argentine Football Association has agreed regional sponsorship deals with Chinese interior design company Der, home appliances manufacturer Vanward and consumer lending company Hexin.
Joma to kit out 2018 Youth Olympics
Spanish sportswear company Joma has agreed a deal to supply clothing for this year’s summer Youth Olympic Games in Buenos Aires, Argentina.
Philco adds Atlético Paranaense to sponsorship portfolio
Consumer electronics company Philco has signed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Atlético Paranaense.
Boca Juniors add new shirt sponsor
Energy company Axion has signed a shirt sponsorship deal with Argentinian Superliga football club Boca Juniors.