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River Plate lands shirt sponsor deal with Pro Evo

Argentinian Superliga football club River Plate has struck a shirt sponsorship deal with the Pro Evolution Soccer video game series.

The length of the agreement has not been disclosed but it began with the Buenos Aires-based club’s match against cross-city rival Boca Juniors at the weekend.

The logo of the recently-released PES 2019 title featured on the numbers of River players’ shirts during the match, which River won 2-0.

River is currently without a front-of-shirt sponsor, although the branding of Chinese telco Huawei features on the team’s sleeves, with the logo of deodorant brand Axe featuring on the shorts.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.