Swedish music streaming platform Spotify has completed a clean sweep of football properties in São Paulo, after striking a new partnership with former league champions São Paulo FC.
Adding to its deals with Corinthians and Palmeiras, the two other clubs that make up São Paulo’s ‘Iron Trio’, Spotify announced the new deal this week.
São Paulo FC will launch an official club account on Spotify as part of the deal, where fans can see in real-time which tracks and albums their favourite players are listening to.
Spotify will also curate tailor-made playlists such as #VemProMorumbi [‘Come to Morumbi’], showcasing songs that São Paulo FC players listen to en route to the Morumbi Stadium, and ‘Reffis’, showcasing songs the players listen to at the gym.
The platform will also curate ‘Best of’ ‘92, ‘93 and ‘05 playlists, featuring famous songs from the radio airwaves during São Paulo FC’s three world club titles.
Hinting that Spotify may soon move into hardware products, the company also released a pair of co-branded headphones, dubbed #TricolorNoSpotify [‘The Tricolour on Spotify’], modelled by São Paulo FC star Reinaldo.
Last year, rival French music streaming platform Deezer inked a new partnership with Brazilian side Flamengo, adding to its partnerships with Lille, Barcelona and Manchester United.