South America
PSG extends Nivea Men partnership to Brazil
French Ligue 1 football team Paris Saint-Germain has expanded its partnership with personal care brand Nivea Men to cover Brazil, a key market for the club.
Palmeiras to become Puma’s sole partner in Brazil
German sportswear manufacturer Puma has signed a kit supplier partnership with Campeonato Brasileiro Serie A football club Palmeiras.
Corinthians sign stadium partnership with Chinese firm
Chinese video technology solutions company Hikvision has agreed a deal to sponsor Arena Corinthians, the home of São Paulo-based Campeonato Brasileiro Serie A football club Corinthians.
São Paulo set for Adidas kit deal
Campeonato Brasileiro Serie A football club São Paulo has agreed a deal in principal for German sportswear company Adidas to become its new kit supplier.
Santos renegotiates Umbro contract
Campeonato Brasileiro Serie A football team Santos has struck a new deal with UK sportswear manufacturer Umbro after the club’s president threatened to terminate the partnership due to the “ridiculous” terms agreed by its previous regime.
Brazilian football clubs renew with iPlace
Campeonato Brasileiro Serie A football clubs Grêmio and Internacional have extended shirt sponsorship deals with technology company Apple’s largest Brazilian retail partner, iPlace.
Formula E secures title sponsor for Italian, Uruguayan races
Niobium supplier CBMM Niobium has agreed a deal to title sponsor this year’s Formula E races in the Italian capital of Rome and Punta del Este, Uruguay.
Corinthians land new shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has signed a shirt sponsorship deal with consumer electronics company Positivo.
Sport Recife signs kit deal with Under Armour
Campeonato Brasileiro Serie A football team Sport Club do Recife has entered into a kit partnership with US sportswear manufacturer Under Armour.
Bodog enters Brazilian football market with Copa do Brasil
International online gaming brand Bodog has made its first foray into the Brazilian football market by agreeing to sponsor the Copa do Brasil, the country’s top club knockout tournament.
Fluminense signs new main sponsor
Credit card company Valle Express has agreed a two-year deal to become the new main shirt sponsor of Campeonato Brasileiro Serie A football club Fluminense.
Cruzeiro, Atlético Mineiro snap up new partners
Orthodontic clinic network Orthopride has agreed deals to sponsor Campeonato Brasileiro Serie A football clubs Cruzeiro and Atlético Mineiro, while the latter team has also partnered with educational group Universidade Brasil.
Corinthians adds new shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has signed a shirt sponsorship deal with financial services company Valle Express.
Botafogo renews with shirt sponsors
Campeonato Brasileiro Serie A football team Botafogo has extended its shirt sponsorship deals with Cercred, Neto’s and Pega Carga.
Atlético Paranaense teams up with Copacol
Campeonato Brasileiro Serie A football club Atlético Paranaense has agreed a shirt sponsorship deal with meat and food processor Copacol.
Chapecoense lands Sicoob deal, São Paulo renews with Urbano
Chapecoense has agreed a shirt sponsorship deal with financial services company Sicoob, while fellow Campeonato Brasileiro Serie A football club São Paulo has extended its partnership with food producer Urbano.
Vasco da Gama signs Diadora as new kit partner
Campeonato Brasileiro Serie A football team Vasco da Gama has agreed a kit supply deal with Italian sportswear brand Diadora.
Uber extends kit deal with Atlético Mineiro
Transportation network company Uber has extended its kit sponsorship deal with Campeonato Brasileiro Serie A football club Atlético Mineiro.