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São Paulo signs shirt sponsorship deal with Konami

Campeonato Brasileiro Serie A football club São Paulo has agreed a sponsorship deal with video game developer Konami.

The two-year agreement will initially result in Konami’s Pro Evolution Soccer 2019 game being promoted on the club’s kit. The PES 2019 logo will feature on the chest area of the team’s shirts.

São Paulo will also be one of the featured teams on PES 2019, which will be released on August 28. The club’s name, badge, kit and squad will all be recreated in the game. Konami will also be provided with an activation space at São Paulo’s Morumbi stadium.

São Paulo marketing director Luiz Fiorese said: “The arrival of Konami reinforces our strategy of associating São Paulo with the main brands in the market. The gaming universe has been growing exponentially and is proving more and more profitable. There is nothing better than partnering with one of the giants of this sector.”