South America
Mastercard renews Copa America sponsorship, backs Copa Libertadores
Payment services provider Mastercard has expanded its partnership with the South American Football Confederation (Conmebol), adding sponsorship of the Copa Libertadores club competition to its long-term…
Camponesa secures shirt sponsorship deals with Atlético Mineiro, Cruzeiro
Camponesa, one of the largest dairy companies in Brazil, has agreed shirt sponsorship deals with Campeonato Brasileiro Série A clubs Cruzeiro and Atlético Mineiro.
Atlético Mineiro switches from Topper to Le Coq Sportif
Campeonato Brasileiro Série A football team Atlético Mineiro has appointed French sportswear and equipment company Le Coq Sportif as its new kit partner.
TCL adds Copa América rights to sports portfolio
Chinese consumer electronics brand TCL has signed as a Regional Partner of this year’s Copa América in Brazil – South America’s quadrennial national team football tournament.
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Telefónica renews Team Movistar UCI World Tour deal
Spanish telco Telefónica has renewed its title sponsorship of the Team Movistar UCI World Tour outfit from 2019 to 2021.
Telefónica will pay between €12m ($13.5m)
Vasco inks double deal with Global CBB, OdontoCompany
Brazilian Série A club Vasco da Gama has inked two new kit sponsorships ahead of the 2019 season launch.
Santander teams up with Rio Open
Spanish banking group Santander has agreed a sponsorship deal with men’s tennis tournament the Rio Open.
Fortaleza taps into sports betting market after change in legislation
Campeonato Brasileiro Série A football club Fortaleza has become the first team to strike a sponsorship deal with an online betting company following changes in legislation.
Fiat partners Atlético Mineiro, Cruzeiro
Campeonato Brasileiro Série A football clubs Atlético Mineiro and Cruzeiro have signed shirt sponsorship deals with Italian automotive company Fiat.
Centro Sportivo Alagoano secures new main sponsor for Serie A return
Centro Sportivo Alagoano has signed a new main sponsor ahead of its return to Campeonato Brasileiro Série A, the top division of Brazilian club football.
Copagaz deal takes Rio Open portfolio beyond 30 sponsors
Brazilian gas distributor Copagaz has joined a set of 30 brands sponsoring next month’s Rio Open ATP 500 tournament.
UFC steps up sales focus in Brazil, renews with Volkswagen until 2020
The Ultimate Fighting Championship has renewed its partnership with Volkswagen Brazil until 2020
Palmeiras hails extension of record sponsorship deal
Palmeiras has extended its agreement with main sponsors, financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM), in a deal the Campeonato Brasileiro Série A …
Atlético Mineiro seals BMG as new main sponsor
Campeonato Brasileiro Série A football club Atlético Mineiro has agreed a deal for financial services company Banco BMG to become its new main shirt sponsor.
Brahma beer partners with Copa América in Brazil
Brazilian beer brand Brahma has signed a new deal to sponsor the Copa América, South America’s biggest international football event.
Atlético Mineiro secures new kit sponsor
Campeonato Brasileiro Série A football club Atlético Mineiro has signed a kit sponsorship deal with local vehicle insurance company Auto Truck.
Shirt sponsor sees positive benefits of Corinthians association
Brazilian technology company Positivo has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Corinthians.
Botafogo signs new shirt sponsor
Campeonato Brasileiro Série A football club Botafogo has agreed a new shirt sponsorship deal with fuel distribution company Fit.