South America

Features

A deal last month with consumer electronics company Samsung lifted sponsorship revenue for the Brazilian football federation, the Confederação Brasileira de Futebol, to more than $100m (€73.5m) per year.

The South American Football Confederation, Conmebol, secured an increase of at least 20 per cent in the value of the naming rights to its second-tier club competition, the Copa Sudamericana, in its deal last month with oil and gas company Total.

The UFC and P&G campaign was developed to activate individual marketing campaigns for three of P&G’s brands in Brazil.

TYRE MANUFACTURER BRIDGESTONE could become the dominant sponsor of South America’s continental club football tournaments.

OTTO BOCK HEALTHCARE extended its worldwide partnership with the International Paralympic Committee (IPC) through to the 2016 edition of the Paralympic Games in Rio de Janeiro, August 30

IN AN AGREEMENT which has amazed some observers, Nike is set to be announced as a Tier 3 partner of the Rio 2016 Olympic Games as well as the official kit partner of Team Brazil at London 2012 and Rio…

PETRÓLEOS DE VENEZUELA, S.