South America

The Brazilian Football Confederation (CBF) has signed new and used car retailer Kavak as a sponsor

Brazilian football club Fluminense has signed higher education institution Universidade de Vassouras as its latest sponsor

The Copa do Brasil will be sponsored by cooperative financial institution Sicredi for the seventh consecutive year

Telco Claro has signed up as a regional sponsor of this year’s Fifa World Cup in Qatar.

American technology entrepreneur John Textor, the incoming major shareholder at Rio de Janieiro-based football club Botafogo, is ready to terminate several of the club’s sponsorship agreements because t…

Brazlian football's Athletico Paranaense has signed a renewal to its sponsorship contract with Brazilian retailer Havan

Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…

The Chilean Football Federation (ANFP) has reached an agreement for a consortium formed by Mediapro and 1190 Sports to manage the media rights for matches involving the Chilean national team

The Argentinian Football Association has signed up blockchain company Binance to its sponsorship portfolio, but the five-year deal has provoked claims of a breach of contract from rival blockchain provider…

Brazilian football rivals Corinthians and Santos have each concluded back-of-shirt sponsorship deals ahead of their first matches in the 2022 Campeonato Paulista, the São Paulo state championships.

The Argentine Football Association has agreed a regional sponsorship deal covering Asia with betting brand W88

Betting operator Betfair has signed what is claimed to be the “biggest commercial agreement” in Brazilian state football as the naming rights sponsor for this year’s Campeonato Carioca. T

Argentinian Primera División football club River Plate has agreed a shirt sponsor deal with Amazon Prime Video, the video streaming arm of ecommerce giant Amazon.

Dental clinics chain OdontoCompany has agreed a one-year extension to its sponsorship of the Copa do Brasil, the leading cup competition in Brazilian club football

Brazilian Série A football club Flamengo’s extension of its supply contract with global sports brand Adidas has been approved by the club’s council.

Cryptocurrency exchange Binance has further enhanced its presence in the football sponsorship market by agreeing a deal with the Paulista Football Federation (FPF) to sponsor this year’s edition of the C…