South America

Football

New Balance will take over from Adidas as the kit supplier to Brazilian club São Paulo from January 2024 in a deal that makes the sports brand exclusive to the club in Brazil.
Football

Some of Brazil’s biggest football clubs have registered their "enormous concern" at government proposals to ban betting operator sponsorships in football.
Football

Brazilian sporting goods company Penalty has signed as an official sponsor of next year’s Brazilian Série A and Série B championships and the Copa do Brasil in a deal brokered by Brax Sports Assets.
Football

The Chilean Football Federation (ANFP) has indicated that it will abide by a Supreme Court ruling that would enforce the termination of its multi-million dollar sponsorship deal with online betting firm…
Football

Mercado Libre, one of the leading e-commerce firms in Latin America, has signed up as a sponsor of all club competitions run by Conmebol, South American football's governing body
Football

The Brazilian Football Confederation (CBF) has won a key court ruling in its fight to sell in-stadium advertising to multiple betting companies at Campeonato Brasileiro matches in opposition to the league’s ‘…
Basketball

Brazil’s Liga Nacional de Basquete (LNB) has received a timely commercial boost in the form of a new title sponsorship agreement with Brazilian state-owned bank Caixa.
Football

The Argentinian Football Association (AFA) is continuing to reap the commercial benefits of being men's World Champions, signing another regional sponsorship deal covering parts of Asia, this time with…
Football

The Argentinian Football Association has disputed claims that ‘contractual breaches’ were behind Binance’s severance of the cryptocurrency exchange’s ‘main global sponsor’ deal with the federation.
Football

Argentinian Primera División club Boca Juniors has ended its search for a new main sponsor after agreeing a deal with sports betting and online casino operator Betsson.
Football

Communications technology company Ligga has acquired naming rights to the home stadium of Campeonato Brasileiro Série A football club Athletico Paranaense.
Football

Video game developer Electronic Arts (EA) has renewed its sponsorship agreement with South America’s football governing body Conmebol in a multi-year deal.
Football

The two collectives of Campeonato Brasileiro Série A and B teams seeking to drive plans for a new Brazilian football league system have this week made new financial offers in a bid to entice rival clubs …
Football

Chile's Asociación Nacional de Fútbol Profesional (ANFP) is the latest professional football league to be seeking outside investment for a stake in its media rights, it has been reported.
Football

The Argentinian Football Association (AFA) has agreed a regional sponsorship deal with the Xiaomi India subsidiary of Chinese smartphone manufacturer Xiaomi
Football

The Argentinian Football Association (AFA) will have a brand presence at this month's Indianapolis 500, the flagship race of the IndyCar motor racing season, as part of wider plans to grow its commercial…
Multiple Sports

What’s important: Brand building and creating strong ties with passionate communities. Target sports: Football, MMA, jiu-jitsu, stock car racing.
Surfing

Banco do Brasil has renewed a domestic sponsorship deal with the World Surf League. The new one-year agreement will grant Banco do Brasil continued brand exposure at events held in its home country