South America
River Plate adds Amazon Prime Video as back-of-shirt sponsor
Argentinian Primera División football club River Plate has agreed a shirt sponsor deal with Amazon Prime Video, the video streaming arm of ecommerce giant Amazon.
OdontoCompany extends Copa do Brasil deal
Dental clinics chain OdontoCompany has agreed a one-year extension to its sponsorship of the Copa do Brasil, the leading cup competition in Brazilian club football
Flamengo’s Adidas deal set to continue after renewal approved
Brazilian Série A football club Flamengo’s extension of its supply contract with global sports brand Adidas has been approved by the club’s council.
Binance builds football portfolio with Campeonato Paulista sponsorship
Cryptocurrency exchange Binance has further enhanced its presence in the football sponsorship market by agreeing a deal with the Paulista Football Federation (FPF) to sponsor this year’s edition of the C…
MAG Seguros renews Copa do Brasil sponsorship
Insurance firm MAG Seguros has renewed its official sponsorship of the Copa do Brasil, Brazilian club football’s showcase cup competition, for the third year in a row.
Betsson signs sleeve sponsorship deal with Chile’s Colo-Colo
Swedish online gaming company Betsson has expanded its presence in South American football by agreeing a shirt sponsorship deal with Chilean Primera División club Colo-Colo.
Bitso exchange signs São Paulo sleeve deal, Betnacional backs Recife clubs
Top-flight Brazilian club São Paulo FC has signed Latin American cryptocurrency platform Bitso to a three-year sponsorship agreement with kit branding rights.
BRB to name Brasília’s 2014 World Cup stadium, Santos and Botafogo renew deals
Brazilian bank BRB will take over the naming rights of the Mané Garricha Stadium in the country’s capital Brasília for three years, from 2022 to 2024.
Internacional latest in Brazil to launch fan token via Socios.com
Brazilian football club Internacional has become the latest in the country to sign a deal with blockchain provider Chiliz
Philco renews Santos back-of-shirt deal, Adidas secures Atlético Mineiro rights
Electronics and home appliances brand Philco has renewed its sponsorship contract with Brazilian football club Santos for two years, from 2022 to 2023
Fluminense signs sleeve sponsorship extension, Chiliz adds Palmeiras to portfolio
Brazilian football club Fluminense has renewed its sponsorship with fashion brand Zinzane.
Under the two-year extension, the company will continue as the club’s sleeve sponsor.
Santos steps into NFT space with Binance
Brazilian football club Santos has signed a two-year sponsorship and licensing agreement with digital asset broker Binance
Crypto.com named Copa Libertadores sponsor and NFT licensee
The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition.
The deal makes Crypto
LaLiga signs RushBet deal in Colombia, Sevilla renews with Asian betting sponsor
Spanish football’s LaLiga has signed up gambling platform RushBet as a regional sponsor.
Stadium Food Delivery – Brahma & the Brazilian Football Confederation
When the Brazilian Série A returned after its 2020 pandemic shutdown, beer sponsor Brahma connected supporters to their teams through a nationwide online ordering and delivery initiative.
Nubank adds to Fifa’s South American supporter portfolio for Qatar 2022
Digital retail bank Nubank has been named as the second regional supporter in the South American market for the 2022 World Cup in Qatar
Bybit targets growth in Latin America from global AFA sponsorship
Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina national football teams in an initial two-year agreement