South America

Argentinian Primera División football club River Plate has agreed a shirt sponsor deal with Amazon Prime Video, the video streaming arm of ecommerce giant Amazon.

Dental clinics chain OdontoCompany has agreed a one-year extension to its sponsorship of the Copa do Brasil, the leading cup competition in Brazilian club football

Brazilian Série A football club Flamengo’s extension of its supply contract with global sports brand Adidas has been approved by the club’s council.

Cryptocurrency exchange Binance has further enhanced its presence in the football sponsorship market by agreeing a deal with the Paulista Football Federation (FPF) to sponsor this year’s edition of the C…

Insurance firm MAG Seguros has renewed its official sponsorship of the Copa do Brasil, Brazilian club football’s showcase cup competition, for the third year in a row.

Swedish online gaming company Betsson has expanded its presence in South American football by agreeing a shirt sponsorship deal with Chilean Primera División club Colo-Colo.

Top-flight Brazilian club São Paulo FC has signed Latin American cryptocurrency platform Bitso to a three-year sponsorship agreement with kit branding rights.

Brazilian bank BRB will take over the naming rights of the Mané Garricha Stadium in the country’s capital Brasília for three years, from 2022 to 2024.

Brazilian football club Internacional has become the latest in the country to sign a deal with blockchain provider Chiliz

Electronics and home appliances brand Philco has renewed its sponsorship contract with Brazilian football club Santos for two years, from 2022 to 2023

Brazilian football club Fluminense has renewed its sponsorship with fashion brand Zinzane. Under the two-year extension, the company will continue as the club’s sleeve sponsor.

Brazilian football club Santos has signed a two-year sponsorship and licensing agreement with digital asset broker Binance

The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition. The deal makes Crypto

Spanish football’s LaLiga has signed up gambling platform RushBet as a regional sponsor.

When the Brazilian Série A returned after its 2020 pandemic shutdown, beer sponsor Brahma connected supporters to their teams through a nationwide online ordering and delivery initiative.

Digital retail bank Nubank has been named as the second regional supporter in the South American market for the 2022 World Cup in Qatar

Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina national football teams in an initial two-year agreement