Singapore
FMA rejigs senior management, adds to sales teams
The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…
Son Heung-min scores Tiger Beer endorsement deal
South Korean football star Son Heung-min has secured an endorsement deal with Tiger Beer ahead of the Singaporean brand’s 90th anniversary and the lunar year of the tiger.
Singapore Sports Hub aims to cut carbon emissions through Dow tie-up
US-based chemicals corporation Dow has announced a carbon emissions partnership agreement with Singapore Sports Hub, the multi-venue district housing the city state’s sports facilities.
Lexus extends with HSBC Women’s World Championship
Toyota-owned luxury car brand Lexus has renewed as the official automotive sponsor of the HSBC Women’s World Championship golf tournament in Singapore.
Trading platform TMGM seeks Southeast Asia exposure via Suzuki Cup
TMGM has signed as the Official Online Trading Platform of this year's Suzuki Cup national team football tournament in Southeast Asia, in a deal brokered by Sportfive
ONE Esports agrees sponsorships with FWD, Marriott, McDonald’s
Southeast Asia-based esports event organiser and media platform ONE Esports has agreed three new sponsorship deals, with insurer FWD, hotel loyalty programme Marriott Bonvoy, and fast food chain McDonald's
Singapore 2021 Global Esports Games joins with IMG for inaugural event
The Global Esports Federation and the Singapore Esports Association (SGEA) have established the Global Esports Games Organising Committee that will work closely with the IMG agency, as the city gears up…
Sportfive’s APAC head Staiti stepping down
The Sportfive agency's head of Asia-Pacific and president of global sales, Adrian Staiti, is stepping down from the company in the coming months, SportBusiness understands
WinYourWay – UnionPay International & the International Champions Cup
UnionPay International used a three-phase campaign around the 2019 ICC competition to boost sales among Singaporean football fans
Tokyo Time to produce exclusive headwear for One Championship
Singapore-based mixed martial arts promotion One Championship has agreed a licensing deal with headwear brand Tokyo Time, providing it with limited edition hats and beanies
Lexus agrees deal with HSBC Women’s World Championship
Lexus has signed a deal to become the official automotive sponsor of the HSBC Women’s World Championship golf tournament.
Project Stand Red: Bob Paisley – Standard Chartered & Liverpool FC
To celebrate what would have been Bob Paisley’s 100th birthday year, Standard Chartered updated its Stand Red campaign for 2019-20 by using modern tech to connect fans with the legendary manager.
Singapore Premier League renews AIA deal, explores Spurs links
Insurance company AIA Singapore has extended its title sponsorship of the Singapore Premier League until the end of the 2022 season, with an option to extend for a further three years
One Championship losses ‘hit $98m’ in 2019 despite 67-per-cent revenue increase
Singapore-based mixed martial arts promotion One Championship is reported to have made a loss of S$131.4m ($98
Saudi Arabia builds on LET ties with Aramco Team Series
Saudi Arabia has further enhanced its backing of women’s golf by agreeing a deal with the Ladies European Tour (LET) to establish a new series of four tournaments, title sponsored by state-owned energy c…
IMG brokers renewal of key HSBC golf sponsorships
Global banking group HSBC has announced multi-year title sponsorship renewals of three of its long-standing Asia golf partnerships: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC C…
Round-Up: Australian Open mulls qualifiers cut, Olympic badminton qualifiers in Singapore, CBA second stage dates, and more
The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age
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Borussia Dortmund inks deal with crypto platform Bybit
Singapore-based cryptocurrency derivatives exchange Bybit has announced a global, multi-year partnership with German Bundesliga football club Borussia Dortmund