Singapore

Formula 1’s Singapore Grand Prix will continue to carry Singapore Airlines as a title sponsor after the company extended its long-running association with the event.

Professional services firm Deloitte has struck a three-year agreement with the Football Association of Singapore to sponsor the Singapore Women’s Premier League when it returns later this month.

Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia

Asian mixed martial arts promotion ONE Championship has appointed the sports and entertainment agency Talisman to identify new commercial opportunities in markets outside of Southeast Asia

A new non-fungible token (NFT) platform is to launch a range of collectables based on Singaporean athletes

The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…

South Korean football star Son Heung-min has secured an endorsement deal with Tiger Beer ahead of the Singaporean brand’s 90th anniversary and the lunar year of the tiger.

US-based chemicals corporation Dow has announced a carbon emissions partnership agreement with Singapore Sports Hub, the multi-venue district housing the city state’s sports facilities.

Toyota-owned luxury car brand Lexus has renewed as the official automotive sponsor of the HSBC Women’s World Championship golf tournament in Singapore.

TMGM has signed as the Official Online Trading Platform of this year's Suzuki Cup national team football tournament in Southeast Asia, in a deal brokered by Sportfive

Southeast Asia-based esports event organiser and media platform ONE Esports has agreed three new sponsorship deals, with insurer FWD, hotel loyalty programme Marriott Bonvoy, and fast food chain McDonald's

The Global Esports Federation and the Singapore Esports Association (SGEA) have established the Global Esports Games Organising Committee that will work closely with the IMG agency, as the city gears up…

The Sportfive agency's head of Asia-Pacific and president of global sales, Adrian Staiti, is stepping down from the company in the coming months, SportBusiness understands

UnionPay International used a three-phase campaign around the 2019 ICC competition to boost sales among Singaporean football fans

Singapore-based mixed martial arts promotion One Championship has agreed a licensing deal with headwear brand Tokyo Time, providing it with limited edition hats and beanies

Lexus has signed a deal to become the official automotive sponsor of the HSBC Women’s World Championship golf tournament.

To celebrate what would have been Bob Paisley’s 100th birthday year, Standard Chartered updated its Stand Red campaign for 2019-20 by using modern tech to connect fans with the legendary manager.