Singapore

The Sportfive agency's head of Asia-Pacific and president of global sales, Adrian Staiti, is stepping down from the company in the coming months, SportBusiness understands

UnionPay International used a three-phase campaign around the 2019 ICC competition to boost sales among Singaporean football fans

Singapore-based mixed martial arts promotion One Championship has agreed a licensing deal with headwear brand Tokyo Time, providing it with limited edition hats and beanies

Lexus has signed a deal to become the official automotive sponsor of the HSBC Women’s World Championship golf tournament.

To celebrate what would have been Bob Paisley’s 100th birthday year, Standard Chartered updated its Stand Red campaign for 2019-20 by using modern tech to connect fans with the legendary manager.

Insurance company AIA Singapore has extended its title sponsorship of the Singapore Premier League until the end of the 2022 season, with an option to extend for a further three years

Singapore-based mixed martial arts promotion One Championship is reported to have made a loss of S$131.4m ($98

Saudi Arabia has further enhanced its backing of women’s golf by agreeing a deal with the Ladies European Tour (LET) to establish a new series of four tournaments, title sponsored by state-owned energy c…

Global banking group HSBC has announced multi-year title sponsorship renewals of three of its long-standing Asia golf partnerships: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC C…

The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age S

Singapore-based cryptocurrency derivatives exchange Bybit has announced a global, multi-year partnership with German Bundesliga football club Borussia Dortmund

Esports organisation Team SMG has appointed Sportfive as its exclusive sponsorship agency

Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today

McLaren Racing chief executive Zak Brown wants his team to secure more sponsors from Asia, believing brands from the region are under-represented on its roster

Dentsu is increasing its esports footprint by establishing a strategic partnership with the Singapore-based Global Esports Federation to promote the development of esports

Boxers Anthony Joshua and Tyson Fury have agreed terms for two world heavyweight title fights, promoter Eddie Hearn has said - Sky Sports