The Dentsu Sports International agency has recruited Echo Li as its chief commercial officer
LIV Golf has named the Singapore-based destination Resorts World Sentosa (RWS) as the presenting partner and official hotel of the LIV Golf Singapore tournament scheduled for April 28-30
World Table Tennis, the commercial arm of the International Table Tennis Federation (ITTF), has announced that Macau will host a WTT Champions event next month, while travel technology company HotelPlanner…
The Professional Triathletes Organisation (PTO) has agreed a wide-ranging deal with sports marketing agency Talisman focusing on the commercial development of its new event in Singapore
Pan-Asian insurance group AIA has added another Tottenham Hotspur star to its endorsement roster, with its Singapore division agreeing a deal with Son Heung-min
Mixed martial arts organisation ONE Championship has agreed a sponsorship deal with insurance company Prudential Singapore
The Asia-Pacific branch of sports marketing agency CAA Sports, in Singapore, has added several experienced staff as it aims to expand its business in the region
Online financial trading platform AIMS has agreed a deal to sponsor German Bundesliga club Borussia Dortmund's Asia Tour this month
The inaugural edition of the Singapore Women’s Open golf tournament will finally take place next month after being postponed for more than two years as a result of the pandemic.
Crypto.com's billion-dollar-plus sports sponsorship agreements have allowed the cryptocurrency platform to reach the "widest global audience", the company's chief marketing officer has said.
Asian esports and Web3 organisation Ampverse has appointed the Sportfive agency as its exclusive global commercial representative
The Ultimate Fighting Championship expects its event at Singapore Indoor Stadium this weekend to set a gate revenue record for sport at the venue
The Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with Kuala Lumpur-based airline AirAsia ahead of the promotion’s first ever pay-per-view (PPV) event in Southeast Asia next m…
Formula 1’s Singapore Grand Prix will continue to carry Singapore Airlines as a title sponsor after the company extended its long-running association with the event.
Professional services firm Deloitte has struck a three-year agreement with the Football Association of Singapore to sponsor the Singapore Women’s Premier League when it returns later this month.
Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia
Asian mixed martial arts promotion ONE Championship has appointed the sports and entertainment agency Talisman to identify new commercial opportunities in markets outside of Southeast Asia