Saudi Arabia

Motorsport
Sponsorship & Marketing

London-based sports marketing agency CSM has been appointed to play a major role in a new joint venture between Bahrain Mumtalakat Holding Company, the sovereign wealth fund of the Kingdom of Bahrain, …
Motorsport
Sponsorship & Marketing

Swiss private banking group Julius Baer has agreed a two-season extension to its global sponsorship of Formula E, while the electric racing series has retained Saudi Arabian Airlines (Saudia) as title…
Football

Newly-promoted Premier League club Sheffield United has signed a new partnership with Saudi Arabia’s Al Wefaq Rent A Car.
Football

French energy management company Schneider Electric has agreed a sponsorship deal with the Saudi Professional League, the top tier of club football in Saudi Arabia

The Formula E electric car-racing series has signed a sponsorship deal with Saudi Arabian Airlines (SAUDIA)
Football

Saudi Professional League football club Al Nassr has agreed a sponsorship deal with Abu Dhabi-based airline Etihad Airways
Football

Saudi mobile phone operator Jawwy, a subsidiary of telco STC, has agreed a shirt sponsorship deal with Spanish LaLiga football club Levante.

Motorsport

Luxury watchmaker Richard Mille has agreed a deal to sponsor the upcoming edition of the Race of Champions motor-racing event.

Football

Saudi Professional League football club Al-Ahli has agreed a shirt sponsorship deal with the Saudia airline.

Football

Saudi Professional League football club Al-Ahli has opted to end its shirt sponsorship deal with Qatar Airways.
Football

Qatar Airways has renewed its shirt sponsorship deal with Saudi Professional League football club Al-Ahli.
Football

Saudi Professional League football club Al-Ittihad has agreed shirt sponsorship deals with Japanese tyre and rubber company Bridgestone and home appliances manufacturer Unionaire.
Football

Soft drinks giant Coca-Cola has entered into a partnership with the Saudi Arabian Football Federation.

Football

Spanish Liga football club Barcelona has agreed a regional sponsorship deal with fitness centre chain Fitness Time in Saudi Arabia and the United Arab Emirates.

Football

Qatar Airways has expanded its football sponsorship portfolio after entering into an agreement to become the main commercial partner of Saudi Professional League club Al-Ahli.

Football

Spanish Liga football club Real Madrid has signed a five-year extension to its sponsorship deal, from 2013-14 to 2017-18, with Saudi Telecom.

Football

Saudi Arabian bank Samba Financial Group has signed up as a commercial partner of Spanish Liga football club Barcelona.