North America

Football
Sponsorship & Marketing

Major League Soccer's Colorado Rapids have named Colorado-based health system UCHealth as the team's new principal jersey sponsor through the 2029 season
Ice Hockey
Sponsorship & Marketing

The National Hockey League’s Florida Panthers have expanded their partnership with Coral Gables, Florida-based community bank Amerant Bank, which has been designated the official bank of the Panthers and …
Basketball
Sponsorship & Marketing

The National Basketball Association's Miami Heat has announced it will be seeking a new naming rights partner for its home arena after beleaguered cryptocurrency exchange FTX filed for Chapter 11 bankruptcy…
Multiple Sports
Finance & Law

Beleaguered cryptocurrency exchange FTX has filed for Chapter 11 bankruptcy in the United States, putting all the company's multiple global sports sponsorship deals in danger of collapse
Motorsport
Sponsorship & Marketing

McLaren Racing has announced a new sponsorship between its NTT IndyCar Series team Arrow McLaren SP and semiconductor manufacturer Onsemi
Mixed Martial Arts
Sponsorship & Marketing

The UFC mixed martial arts organisation has signed a multi-year sponsorship agreement with New Amsterdam Vodka for its new ready-to-drink brand
Basketball
Finance & Law

Miami-Dade County is exploring "all legal remedies" if cryptocurrency exchange FTX cannot meet its financial obligations in a 19-year stadium naming rights agreement at the publicly owned facility that…
Football
Sponsorship & Marketing

CIBC, the Canadian Imperial Bank of Commerce, has completed a multiyear sponsorship deal with Canada Soccer and the Canadian Premier League that will put CIBC's logo on the men's, women's, and para national…
Multiple Sports
Finance & Law

The future of cryptocurrency exchange FTX and its raft of high-profile sports sponsorship and athlete endorsement deals has become increasingly uncertain after rival operator Binance backed out of a rescue…
Mixed Martial Arts
Sponsorship & Marketing

Ultimate Fighting Championship (UFC) has announced a new sponsorship with a brand owned by one of its best-known fighters, Dustin Poirier
American Football
Finance & Law

The National Football League's New York Jets are seeking a receiver — an appointed third party to oversee asset preservation — after the team says sports streaming operator FuboTV and subsidiary Fubo Spo…
NFL
Attendance

The National Football League's Baltimore Ravens announced a multiyear deal with ticketing platform SeatGeek, beginning with the 2023 NFL season
Football
Sponsorship & Marketing

Molson Coors beer brand Coors Light has been named the inaugural multiyear commercial partner of the Leagues Cup, the 47-team, month-long tournament which begins in 2023.
UFC
Events

Battle Motors has been named the first-ever official electric commercial truck of the Ultimate Fighting Championship in a multiyear national marketing partnership
Basketball
Sponsorship & Marketing

NBA G League Ignite has brought in financial technology company MoneyLion as its official jersey patch partner and official money app
Football
Sponsorship & Marketing

New York-based ticketing company SeatGeek has further expanded its sports portfolio by being named a preferred ticketing partner of the United Soccer League.
Football
Sponsorship & Marketing

The United States Soccer Federation has secured a multiyear partnership extension with automotive giant Volkswagen, which will continue as the presenting partner of the governing body's men’s and women’s nat…
Football
Sponsorship & Marketing

BodyArmor has successfully grown its share of the crowded US sports drink market thanks in large part to its expansive partnership with MLS and 22 of its teams. Bob Williams reports.