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UFC signs up Wildcard as ready-to-drink category ‘explodes’

(Photo by Carmen Mandato/Getty Images)

The UFC mixed martial arts organisation has signed a multi-year sponsorship agreement with New Amsterdam Vodka for its new ready-to-drink brand.

The national marketing deal will focus on the Wildcard brand, a vodka-based line of canned beverages and New Amsterdam Vodka's first-ever offering in the ready-to-drink category.

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