North America

Multi-sport

THE UNITED STATES Olympic Committee (Usoc) has renewed deals with 15 of its 20 previous sponsors to cover the 2013 to 2016 cycle, and is in negotiations to renew two more
Multi-sport

Sports Marketing Frontiers talks to Jeff Diskin, executive vice president, Hilton Worldwide, on the hotel group’s renewal as the official hotel company of the United States Olympic Committee (USOC) through 2…
Baseball

MAJOR LEAGUE BASEBALL (MLB), the North American baseball league, is looking to sign at least one more central sponsor in 2013, following its deal with mobile network operator T-Mobile in January
Motorsport

UNLIKE FORMULA ONE, the foundation of NASCAR does not lie in glamour
Golf

GOLF’S PGA TOUR is in discussions with brands in up to five industry sectors, thought to include automotive manufacturing, banking and consumer electronics, about new central sponsorship agreements to b…
Football

SPORTS MARKETING VETERAN Seamus O’Brien is confident of success in the New York area sponsorship market as he takes on the might of Red Bull with the reborn New York Cosmos soccer franchise.
Basketball

AMERICAN EXPRESS, Barclays Center, and the Brooklyn Nets have entered into a multi-tiered, five-year alliance making American Express the official credit card of Barclays Center and the Brooklyn Nets and…
Golf

WEB
Football

GLOBAL NUTRITION, WEIGHT management and personal care company Herbalife has extended its presenting partnership with Major League Soccer (MLS) franchise the Los Angeles Galaxy for a further ten years until…
American Football

MUSCLEPHARM CORPORATION, the Nevada-based nutritional supplement company, signed a one-year sponsorship deal with “NFL superstar and sports social media trendsetter” Chad Ochocinco, a wide receiver for…
Ice Hockey

CANADIAN MEDIA and cable company, Quebecor Media, have bought the naming rights to the city’s arena for a 25-year period, even though it’s yet to be built. T
Motorsport

The US Army has signed a one-year partnership with Revolution Racing, which provides opportunities in NASCAR for minorities and women and is owned by Max Siegel and John Story, former executives at Dale Earnhardt, Inc.

Golf

FEDEX HAS EXTENDED its long-running sponsorship of the PGA Tour’s St Jude Classic for a further three years.

Multi-sport

CItI Group has become the second financial services company to sign-up for a combined sponsorship and media buy with the US Olympic Committee (USOC) and NBC, the Olympic broadcaster of London 2012 in the United States.