North America
Dodgers’ Time Warner Cable deal faces fresh complications
Owners of the Los Angles Dodgers MLB team, Guggenheim Baseball Management, are being forced to rework their local rights deal with Time Warner Cable, according to the New York Post.
US appeals court rules in favour of Comcast in Tennis Channel dispute
A federal appeals court has ruled Comcast did not discriminate against the Tennis Channel by placing it on a different cable television subscription tier to its own sports network.
Nike to cut ties with Livestrong foundation
Nike has opted to end its partnership with the Livestrong Foundation, the organisation founded by disgraced cyclist Lance Armstrong.
Multicultural MLS fan-base leads to AT&T renewal
Telecommunications company AT&T last month renewed its sponsorship of North American football’s Major League Soccer to tap into the league’s multicultural fan-base and its followers in the 18-34 age group.
CFE Federal Credit Union banks UCF Arena naming rights
CFE Federal Credit Union has expanded its relationship with the University of Central Florida by securing the naming rights to its UCF Arena in a seven-year deal.
Microsoft scores touchdown with major NFL deal
The NFL has secured a new partnership with Microsoft worth $400m (€310m) over five years, according to widespread US media reports.
College sport conference seals network extension
The Sun Belt Conference, Cox Sports Television and Comcast Sports Southeast have agreed a one-year extension of the Sun Belt Network.
MLS opens window to new partnership
Major League Soccer has announced a multi-year partnership with Microsoft to promote its Windows 8 platform.
Mountain West conference strikes regional deal with DirecTV Sports
DirecTV Sports and its Root Sports regional sports network has agreed a multi-year rights deal with the Mountain West US college sports conference.
NASCAR pens colourful new partnership
NASCAR has signed a multi-year partnership with supplier Sherwin-Williams.
FC Dallas closing in on stadium naming rights partner
Major League Soccer's FC Dallas is close to agreeing a naming rights deal for its stadium.
BlackBerry confirmed as Manulife Classic presenting partner
Blackberry has signed up as a presenting sponsor of the Manulife Classic LPGA event.
Brand Affinity Technologies goes racing at Indianapolis
Indianapolis Motor Speedway has agreed a deal with Brand Affinity Technologies for the use of its FanPhotos service at the track.
Levi’s a good fit for new 49ers stadium
The San Francisco 49ers have agreed a 20-year, $220.3 million (€168.2 million) stadium naming rights deal with Levi Strauss.
AT&T renews USA Diving deal
AT&T has extended its sponsorship of USA Diving.
Continental strengthens North American presence with double soccer deal
Continental has announced new sponsorship deals with Soccer United Marketing and US Soccer.