North America

Electronic products manufacturer Panasonic has agreed a deal to become an official supplier to the 34th America’s Cup sailing event this summer.

Jerry Richardson, owner of National Football League (NFL) franchise the Carolina Panthers, has secured the naming rights to the University of North Carolina’s (UNC) new American football stadium in a deal worth $10m (€7.67m).

Budweiser and the National Hockey League Players’ Association (NHLPA) have agreed a new multi-season partnership to help bring fans closer to the sport and its players.

C Spire Wireless has signed a three-year extension to its partnership with National Basketball Association (NBA) side the Memphis Grizzlies.

Nationwide Insurance has agreed a new sponsorship deal with the Dallas Cowboys in a partnership that will begin with the sponsorship of the National Football League (NFL) side’s pre-season game against the Cincinnati Bengals on August 24.

National Basketball Association (NBA) superstar LeBron James has signed a deal with internet provider Tencent to promote the Chinese version of the NBA2K video games.

Chevrolet has agreed a three-year sponsorship deal with the United States Soccer Federation to become an official partner of the governing body.

The United States of America Cricket Association has agreed a two-year deal, from 2013-14 to 2014-15, with sporting apparel manufacturer BoomBoom.

Adidas has opted to renew its footwear and apparel partnership with Kansas Athletics, the athletics department of the University of Kansas, for an additional six years until 2019.

The City of San Jose is set to agree a new five-year naming rights deal with SAP for the home arena of the NHL's Sharks.

Emirates has signed a sponsorship deal with the New York Cosmos ahead of the iconic American club’s return to action in August.

American football’s NFL has agreed a four-year extension, from 2014-15 to 2017-18, to its partnership with telecommunications company Verizon.

The Greater Toronto Airports Authority (GTAA) is to lend its support to the Toronto 2015 Pan American and Parapan American Games by making Toronto Pearson International Airport an official welcome partner and official supplier of airport services for the two events.

Bell Canada has signed on as the first national supporter of the country’s staging of the 2015 Fifa Women’s World Cup and the 2014 U-20 Women’s World Cup.

Smart Choice Auto Group has agreed a one-year deal with the USA Cricket Association to become the first sponsor of the men’s national team.

Uefa has confirmed new broadcast rights deals in the United States, Latin America and Turkey for the qualification competitions to Euro 2016 and the 2018 Fifa World Cup.