North America

American football franchise the Philadelphia Eagles has agreed a five-year partnership with insurance company Johnson, Kendell and Johnson which will run through the 2018 NFL season.

The US Ski and Snowboard Association has announced a multi-year partnership with online fundraising platform RallyMe.com.

Ski kit manufacturer Swix Sport USA has agreed a two-year deal with the American Birkebeiner Ski Foundation to become the title sponsor of the cross-country American Birkebeiner (Birkie) ski events from the winter of 2014.

PepsiCo-owned brand Lipton Iced Tea has signed a deal to become the official iced tea of Major League Baseball.

Coffee chain Tim Hortons has secured the naming rights to the new stadium of Canadian Football League American football team Hamilton Tiger-Cats in a wide-ranging 10-year deal.

Long-time Nascar sponsor Budweiser has switched allegiances within the sport by announcing it will join Kevin Harvick as he moves to the Stewart-Haas Racing team in 2014 to drive the No. 4 Chevrolet SS car in the North American stock-car racing organisation’s Sprint Cup Series.

Designer sunglasses manufacturer Oakley has agreed a three-year deal with the Canadian Olympic Committee to become the official high performance optical wear supplier of the Canadian Olympic team.

The IMG agency’s college sport division, IMG College, has announced a wide-ranging 12-year commercial agreement with West Virginia University in the US.

Major America’s Cup sponsor Louis Vuitton is seeking a refund on some of its investment in the 2013 edition of the sailing showpiece due to the low number of competing teams, according to the San Francisco Business Times newspaper.

German software firm SAP has confirmed the terms of its naming rights agreement with the City of San Jose and the San Jose Sharks for the home arena of the National Hockey League franchise.

USA Triathlon has agreed a four-year partnership to make compression clothing manufacturer EC3D Sports a silver-level sponsor.

Brewery giant Molson Coors Canada will continue its support of the Canadian Olympic Committee after sealing a renewed three-year sponsorship deal.

The United States Tennis Association has agreed an extension to its deal with Esurance to continue its sponsorship of the US Open tennis tournament until 2015, according to 10sball.com.

The America’s Cup has continue to expand its sponsorship roster for the 2013 edition of the historic sailing race by sealing two new endorsements with drinks companies.

The Nascar stock car-racing series has further bolstered its Nascar Green initiative by entering into a multi-year partnership with electrical power management specialist Eaton.

NFL American football franchise the Buffalo Bills has announced a new long-term agreement with New York State energy services company BlueRock Energy.