North America

NFL American football franchise the New York Giants has announced a new partnership with Quest Diagnostics that will include naming rights to the team’s headquarters and training facility.

Rutgers University Athletics has signed an 11-year sponsorship partnership deal with the IMG College agency, which will begin in the 2013-14 academic year.

American football teams the Denver Broncos, Seattle Seahawks and Jacksonville Jaguars have agreed sponsorship deals ahead of the new NFL season.

Global nutrition brand Herbalife has agreed a deal to become the official nutrition partner of football’s International Champions Cup.

Financial services company ING will end its title sponsorship of the New York Marathon after this year’s race, according to the SportsBusiness Journal.

The governing body for cycling in the US, USA Cycling, has announced a sponsorship deal with nutrition bar manufacturer Bonk Breaker.

The San Francisco 49ers National Football League franchise is close to selling out all ten of its Founding Partner positions for its new home ground, Levi’s Stadium.

The 34th America’s Cup sailing event this September will reach around $100m (€77m) in sponsorship revenue despite a turbulent few months on and off the water.

German car brand Mercedes-Benz aims to use its golf sponsorship assets to drive sales of new models as part of a plan to increase car sales by 60 per cent by 2020.

NFL American football franchise the Dallas Cowboys are close to agreeing a stadium naming rights deal with telecommunications company AT&T, according to US news sources.

The Women’s National Basketball Association (WNBA) has sealed a multi-brand partnership with consumer goods manufacturer Procter & Gamble.

Sponsorship revenue for the 2013 Gold Cup football tournament reached around $12m (€9.2m), a 50-per-cent increase on the 2011 edition, despite being sponsored by fewer brands and falling short of its revenue target.

The New York Cosmos have agreed a major partnership with the American Cancer Society as the club prepares to make its return to the North American Soccer League next month.

Sportswear giant Puma has teamed up with the ESPN Wide World of Sport Complex to become the official equipment sponsor of youth football initiative Disney Soccer.

Tiger Woods has signed a new deal with longstanding equipment and apparel sponsor Nike.

US distillery Shellback Rum has reached a sponsorship agreement with reigning America’s Cup champion Oracle Team USA ahead of the 34th edition of the historic sailing race.