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Shellback Rum on board with Oracle Team USA

US distillery Shellback Rum has reached a sponsorship agreement with reigning America’s Cup champion Oracle Team USA ahead of the 34th edition of the historic sailing race.

Shellback Rum becomes the official rum supplier of Oracle and will activate a number of promotions across US states, culminating at the America’s Cup Finals in San Francisco from September 7-21.

The promotions include simulated boat races inspired by the Oracle team, opportunities to design branded Shellbacker boat shoes and samplings of signature cocktails featuring Shellback Rum.