North America

North American ice hockey league the NHL has reached a deal with Pfizer Consumer Healthcare to make the company’s pain relief brand Advil an official partner for its 2013-14 season.

Financial services group Symetra has renewed its title sponsorship of the Ladies Professional Golf Association’s developmental tour until the end of the 2017 season.

American motor racing series IndyCar has announced that clothing company Izod will conclude its title sponsorship of the championship at the end of the current 2013 season.

Chicago-based BMO Harris Bank has announced a sponsorship agreement with NHL ice hockey franchise St Louis Blues.

NFL American football franchise Tampa Bay Buccaneers has signed a multi-year sponsorship agreement with business-to-business communications specialist Level 3 Communications.

New York-based Delta Air Lines has reached a deal to become the official airline of Syracuse University Athletics.

Canadian entertainment company Cirque du Soleil has agreed to prepare a specially created production for the opening ceremony of the Toronto 2015 Pan American Games as part of a sponsorship deal with the event’s local organising committee.

Science and engineering company DuPont has been announced as the third global partner for the United States’ hosting of the 2017 Solheim Cup golf tournament.

PGA Tour over-50s golf series the Champions Tour has renewed deals with the title sponsors of seven existing events.

NBA basketball franchise the Cleveland Cavaliers have signed a multi-year agreement with Discount Drug Mart under which the Ohio-based drugstore chain becomes the presenting partner for the team, beginning in the 2013-14 season.

Beverage firm Green Mountain Coffee Roasters has agreed a landmark deal with partner schools of the IMG College agency.

Life insurance company New York Life has announced an extension of its extensive US sports sponsorship portfolio.

Ernest and Julio Gallo-owned drinks brand New Amsterdam Spirits has renewed its sponsorship deal with the Minnesota Vikings for the current NFL American football season.

Biotechnology company Amgen has renewed its title sponsorship of the Tour of California cycling road race.

Carbon management company Offsetters Climate Solutions has extended its partnership with the Canadian Olympic Committee by becoming the governing body’s official carbon partner through to the 2016 Olympic Games in Rio de Janeiro.

North American stock-car racing series Nascar has extended its sponsorship deal with Nationwide Insurance through to 2017, with the company set to end its title sponsorship of the second-tier Nationwide Series to focus on the organisation’s showpiece Sprint Cup Series.