North America

Motor oil company Quaker State has agreed a deal to extend its title sponsorship of the Nascar Sprint Cup Series race at Kentucky Speedway through 2018.

Print services provider FlexPrint has retained the naming rights to the Phoenix Suns’ exclusive courtside hospitality area under a new partnership with the NBA basketball team.

Canadian telecommunications company Bell has enhanced its commitment to basketball in the country by agreeing a multi-year strategic partnership with the NBA.

Sweet and savoury snack manufacturer Mondelez International has agreed a sponsorship deal with Soccer United Marketing, the commercial arm of Major League Soccer, encompassing a range of tie-ups across football in the United States.

Financial services provider Incapital has announced it will sponsor NHL ice hockey team Florida Panthers for a third consecutive year.

The Lenox Hill Hospital has become the exclusive official hospital of NHL ice hockey team New York Rangers after signing a multi-year marketing partnership with the Madison Square Garden Company.

NBA basketball team the Golden State Warriors have announced a multi-year partnership with the US arm of automotive manufacturer BMW.

Californian auto title loan company LoanMart has reached a sponsorship agreement with American football team San Diego Chargers for the 2013 NFL season.

Fast-food restaurants company Burger King has entered into a three-year partnership with National Collegiate Athletic Association broadcaster partners CBS Sports and Turner Broadcasting System to become the official quick service restaurant of the NCAA.

The World Triathlon Corporation has agreed a deal for wearable camera company GoPro to become the title sponsor of the 2013 Ironman World Championship triathlon and official camera of the Ironman World Championship.

The US arm of Chinese telecommunications company ZTE has agreed a deal to become the official smartphone provider of NBA basketball team Houston Rockets for the 2013-14 season.

Home improvement retailer Lowe’s has reached an agreement to become an exclusive national partner of the Canadian Football League.

Health care provider Kaiser Permanente has agreed a deal to become the medical provider and sponsorship partner of NBA basketball team the Sacramento Kings.

Ernest and Julio Gallo-owned drinks brand New Amsterdam Spirits has consolidated its sponsorship presence in American football’s NFL by extending its partnership with the Green Bay Packers for the new season.

Indian IT and business solutions firm Tata Consultancy Services has announced an eight-year deal to become the title sponsor of the New York City Marathon from 2014.

Building products company USG has entered into four-year sponsorship agreements with the US Olympic and Paralympic teams and the Canadian Olympic team.