North America
Cubs sign naming partner for spring training home
Major League Baseball franchise the Chicago Cubs has agreed a new partnership with water conservation products company Sloan Valve which includes naming rights to the team’s spring training facility.
AdvoCare on target with league-wide MLS partnership
Health and wellness company AdvoCare has signed a five-year deal to become the official sports nutrition partner of Major League Soccer.
DraftKings expands portfolio with Timberwolves signing
US fantasy sports gaming company DraftKings has continued its expansion in North American sports leagues through a partnership with NBA basketball team Minnesota Timberwolves.
PGA Tour extends ties with Hawaii tourism body
Golf’s PGA Tour has announced a four-year extension to its marketing partnership with the Hawaii Tourism Authority.
Aeroplan pledges loyalty to Toronto 2015
Organisers of the Toronto 2015 Pan American and Parapan American Games multi-sport event have agreed a commercial partnership with loyalty management brand Aeroplan.
ACC signs first title sponsor for basketball showpiece
Mutual life insurance company New York Life has agreed a three year deal to become the first title sponsor of the Atlantic Coast Conference Men’s Basketball Tournament.
Fram signs up fighters as part of UFC renewal
US oil filter brand Fram has extended its sponsorship of the Ultimate Fighting Championship mixed martial arts series through 2015.
Barcelona to establish New York base
Spanish Liga football club Barcelona has sealed a long-term extension to its sponsorship agreement with German automotive manufacturer Audi and has also announced that it will open a new club office in New York.
All Nippon Airways keeps LPGA Major in play
A five-year title sponsorship deal with All Nippon Airways (ANA) has secured the future of the LPGA Major formerly known as the Kraft Nabisco Championship.
Microsoft stays on-side with Seattle Sounders – report
Microsoft has signed a two-year extension to its shirt sponsorship deal with Major League Soccer team Seattle Sounders, according to GeekWire.com.
NHL lines up Constellation for latest green push
North American ice hockey league the NHL has further enhanced its green agenda by appointing Constellation as its official preferred energy provider.
Rockets become DraftKings’ third NBA partner
Fantasy sports brand DraftKings has agreed a partnership with a third NBA basketball franchise in the space of two weeks after signing up with the Houston Rockets.
Sprint to end top-tier Nascar sponsorship after 2016 season
Telecommunications company Sprint is to end its long-standing title sponsorship of Nascar’s top US motor-racing series when it’s current contract expires after the 2016 season.
Adidas returns to Arizona State
Portland Timbers bank on Simple deal
All-electronic consumer banking service Simple has reached a multi-year agreement to serve as the official online banking partner of Major League Soccer franchise the Portland Timbers.
New Jersey Devils dine out on new deals
NHL ice hockey team New Jersey Devils has entered into commercial partnerships with Chilean wine brand Casillero del Diablo and Denver-based restaurant chain Smashburger.
Coca-Cola renews Charlotte Hornets deal – report
Beverage company Coca-Cola has renewed its sponsorship agreement with NBA basketball franchise Charlotte Hornets, according to the Charlotte Business Journal newspaper.
Continental agrees wide-ranging US college basketball deal
Tyre manufacturer Continental has entered into a multi-year US college basketball partnership with the IMG agency and Learfield property schools.