New Zealand
How the 2013 America’s Cup teams were funded
The value and scope of team sponsorships varied wildly among the teams that competed in the finals of the 34th America’s Cup, held in 2013.
Ford upgrades NZC deal to take shirt sponsor rights
US car maker Ford has strengthened its partnership with New Zealand Cricket by becoming shirt sponsor of the national team.
Softball world champions secure ‘game changing’ deal
Softball New Zealand has announced a “game changing” sponsorship deal for home building company Golden Homes to assume naming rights to its men’s national team, the sport’s reigning world champion.
New Zealand Cricket banks ANZ extension
Australasian banking group ANZ has announced a three-year extension to its commercial agreement with New Zealand Cricket.
New World purchases Netball NZ extension
Netball New Zealand has extended its top-tier sponsorship deal with national supermarket chain New World until at least 2016.
Long-time partner Steinlager extends with All Blacks
Beverage and food company Lion has extended a deal with the New Zealand Rugby governing body for its Steinlager beer brand to remain an official sponsor of the All Blacks national rugby union team.
NRL’s Warriors extend long-running Vodafone connection
Auckland-based rugby league team the Warriors have renewed their long-standing naming sponsorship agreement with telecommunications group Vodafone until the end of the 2018 NRL season.
ANZ Championship renews naming deal on eve of new season
Banking group ANZ has extended its title sponsorship of the ANZ Championship, the top netball division across Australia and New Zealand, for a further three years.
Highlanders seal University of Otago tie-up
The University of Otago has reached an agreement to become a major sponsor of its local Super Rugby franchise the Highlanders.
Jockey gives support to All Blacks
Men’s underwear brand Jockey has reached a three-year deal to become an official partner of New Zealand’s national rugby union teams.
KFC backs New Zealand’s Super Rugby teams
Global fast-food restaurant chain KFC has agreed to sponsor the five New Zealand-based franchises taking part in this year’s Super Rugby competition.
Super Rugby’s Crusaders bag new partner
New Zealand Super Rugby franchise the Crusaders has agreed a partnership with locally-based Eastgate Shopping Centre for the 2014 season.
Asics nets extension with Trans-Tasman Netball League
Sportswear brand Asics has renewed its association with the Trans-Tasman Netball League to serve as its official footwear supplier for the next three years.
Insurer NIB sponsors Super Rugby’s Blues
Health insurance provider NIB has announced a three-year sponsorship deal with Auckland-based Super Rugby franchise the Blues ahead of the rugby union competition’s 2014 season.
QBE secures naming rights at North Harbour Stadium
QBE Insurance has sealed a five-year naming rights deal for rugby and football venue North Harbour Stadium, which is located in Auckland, New Zealand.
Gallagher Group touches down with major Chiefs deal
Hamilton-based animal management equipment company Gallagher Group has expanded its sponsorship of reigning Super Rugby champion the Chiefs to take on naming rights of the team.
Qantas extends backing of Super Rugby’s Crusaders
Qantas has signed a two-year extension to its sponsorship of New Zealand Super Rugby team the Crusaders.
Dick Smith takes title spot for NRL’s Auckland Nines event
Consumer electronics retailer Dick Smith has agreed a five-year naming-rights deal for the NRL’s Auckland Nines rugby league tournament.