Netherlands

US sportswear manufacturer Under Armour has agreed a multi-year partnership with Dutch Eredivisie football club AZ Alkmaar.

Gym chain Basic-Fit has renewed its shirt sponsorship deal with Dutch Eredivisie football team ADO Den Haag for the 2015-16 season.

Dutch technology company Philips has said it will end its long-running shirt sponsorship of newly crowned Dutch Eredivisie champion PSV Eindhoven at the conclusion of the 2015-16 football season.

FC Twente has reached an agreement to terminate its partnership with business travel mobility card company and main sponsor XXImo, further increasing the financial problems surrounding the Dutch Eredivisie football club.

Dutch Eredivisie football team PSV Eindhoven has agreed a deal for UK sportswear manufacturer Umbro to replace Nike as its kit supplier from next season.

Global insurance and investment management company NN Group aims to sponsor major international running events or create brand-owned running events in seven key markets over the next two years.

Global insurance and investment management company NN Group aims to add to recently-signed title sponsorships of the Rotterdam Marathon and The Hague’s City-Pier-City half-marathon with similar deals involving major international running events over the next two years.

Indian IT, consulting and business services provider Tata Consultancy Services has secured a five-year extension to its title sponsorship of the Amsterdam Marathon.

Transportation insurance company TVM is using sports sponsorship as a story-telling platform and a tool to drive client engagement.

Dutch travel company Sunweb has agreed a two-year sponsorship deal with UCI WorldTour cycling outfit Team Giant-Alpecin.

Insurance and asset management firm NN Group has reached a three-year agreement to become the new title sponsor of the Rotterdam Marathon.

Insurance company TVM has agreed a deal to become the logistics partner of the KNVB, Dutch football’s governing body.

French oil and lubricant specialist Motul has acquired title sponsorship rights to the TT Assen round of the MotoGP motorcycling series, along with extending its association with the championship’s Japanese round.

Dutch state-owned banking group ABN Amro has been announced as Eredivisie football club Ajax’s new ‘Partner of the Future’.

Dutch Eredivisie champion Ajax has signed a four-and-a-half-year shirt sponsorship deal with Ziggo, making the telecommunications company only the fourth main commercial partner in the football club’s history.

Dutch Eredivisie football team Feyenoord has signed a sponsorship agreement with Turkish Airlines covering the remainder of the 2014-15 season.