MENA

Money transfer, foreign exchange, payment and credit solutions provider Unimoni has signed up as title sponsor of the 2018 edition of national team cricket tournament the Asia Cup

Israeli Premier League football club Maccabi Tel Aviv has secured a partnership with PenguinPickUp, a network of pick-up locations for online purchases.

Airport retailer Dubai Duty Free has renewed its global sponsorship of the Women’s Tennis Association.

The Qatar Football Association has renewed partnerships with oil company Qatar Shell, department store chain Fifty One East and consumer electronics company Sony.

The Jordan Football Association has extended its partnership with soft drinks manufacturer Pepsi.

Transport and logistics company Fercam has agreed a deal to sponsor the Giro d’Italia cycling race.

Telco Etisalat has been unveiled as a sponsor of two upcoming events organised by the Special Olympics, the movement that seeks to empower athletes with intellectual disabilities.

Saudi mobile phone operator Jawwy, a subsidiary of telco STC, has agreed a shirt sponsorship deal with Spanish LaLiga football club Levante.

The Emirates Cricket Board has signed a new partnership with Al Nabooda Insurance Brokers.

German Bundesliga football club Bayern Munich has entered into a partnership with Canadian drinks brand OXiGEN.

Luxury watchmaker Richard Mille has agreed a deal to sponsor the upcoming edition of the Race of Champions motor-racing event.

LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with Iranian telecommunications company Irancell.

Indian conglomerate Heera Group has signed on as title sponsor of the T10 Cricket League, a new franchise-based competition that is set to launch in the United Arab Emirates next week.

Retail company LuLu Group International has agreed a deal to sponsor the 2019 edition of the Special Olympics World Games, an event for athletes with intellectual disabilities.

Chinese e-commerce company Alibaba Group has realigned its partnership with Fifa, football’s global governing body, after its Alibaba Cloud division replaced Alibaba E-Auto as a presenting partner of the Club World Cup.

Motorcycling apparel company Acerbis has stepped up its backing of the Superbike World Championship (WorldSBK) by becoming the title sponsor of this weekend’s season-ending Qatar round.