Latin America

US car maker Chevrolet has signed up as a sponsor of the Brazil national football team.

Tyre manufacturer Bridgestone has reached an agreement with golf’s PGA Tour to become the title sponsor of its inaugural America’s Golf Cup.

Health insurance company Unilife has agreed a one-year sponsorship deal with Campeonato Brasileiro Serie A football team Sport Club do Recife.

Brazilian telecommunications company Oi has sealed a deal to become the presenting sponsor of the NBA Global Games Rio 2014 basketball match.

Brazilian food distributor and wholesaler Canaã Alimentos has agreed to become the main shirt sponsor of Campeonato Brasileiro Série A top-tier football club Bahia.

Government-owned bank Caixa Econômica Federal has furthered its backing of Brazilian football by agreeing to become the new main sponsor of Campeonato Brasileiro Serie A team Sport Club do Recife.

Spanish Liga football club Barcelona has agreed a new long-term sponsorship deal with Mexican beer brand Tecate.

The Mexican Football Federation (FMF) has extended its sponsorship agreement with sportswear company Adidas through to the 2022 Fifa World Cup.

Beer brand Coors Light has agreed a three-year deal with the Sports Marketing Monterrey agency for the US marketing rights to six Liga MX Mexican football clubs.

US information and measurement company Nielsen has extended its relationship with the Olympic and Paralympic Games by signing a partnership with the local organising committee for Rio 2016.

Mexican Primera División football club Cruz Azul has agreed a five-year partnership with US sportswear manufacturer Under Armour.

Campeonato Brasileiro Série A football team Fluminense has signed a five-year extension to its partnership with German sportswear giant Adidas through December 2018.

The General Motors-owned car brand Chevrolet is growing its presence in Brazilian football in order to connect with customers and increase its share of the Brazilian market, where the brand competes with Fiat and Volkswagen in the top three for sales of small cars.

General Motors-owned car brand Chevrolet will pay around R21m (€6.9m/$9.5m) per year for the title sponsorship rights to Brazilian football’s first and second division leagues, for five years, from 2014 to 2018, in a deal agreed in April.

Motor oil company Castrol is paying a higher fee per year for its renewed deal with the National Football League (NFL) after rights to activate the partnership in Mexico and run a fantasy football competition were added to the new contract.

US automotive brand Chevrolet has agreed a multi-year deal with the Brazilian Football Confederation (CBF) to become the title sponsor of Campeonato Brasileiro Serie A and Serie B, the top two divisions of the domestic game.