Latin America
São Paulo, Racing Club and Brooklyn Nets added to Chiliz portfolio
South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …
Conmebol, FC Diez Media launch standalone packages for women’s Copa Libertadores
The South American Football Confederation (Conmebol) and the IMG-owned FC Diez Media have launched standalone sponsorship packages for the women’s Copa Libertadores for the first time.
Flamengo becomes latest Brazilian club to launch Socios fan token
Blockchain provider Socios.com has continued its football drive through a new deal with Campeonato Brasileiro Série A club Flamengo.
Chiliz, which owns Socios.
Dolphins partner with Mexican fintech company Broxel
Deal to advance cashless efforts at Hard Rock Stadium
Short-video platform Kwai to include national teams in CBF sponsorship
Chinese short-video platform Kwai has expanded its relationship with the Brazilian Football Confederation (CBF) as the new sponsor of the Brazilian women's and men's teams, under a contract valid until…
Mercado Bitcoin takes shirt branding position at Corinthians
Brazilian cryptocurrency exchange Mercado Bitcoin has signed as a shirt sponsor of Campeonato Brasileiro Série A club Corinthians for a 16 month-period from September 2021 to December 2022.
ALE agrees one-year extension with Corinthians
Campeonato Brasileiro Série A football club Corinthians has agreed a one-year extension to its shirt sponsorship deal with fuel distribution company ALE.
Barranquilla lands 2027 Pan American Games, Mitsubishi to sponsor 2023 edition
Barranquilla has been appointed as the host city of the 2027 Pan American Games, marking the second time that Colombia will stage the multi-sport event
Palmeiras extends record Crefisa shirt deal, América signs bookmaker as main sponsor
Palmeiras has signed a three-year extension to its contract with main sponsors, financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM), an agreement the Campeonato B…
T1Markets signs with Argentinian FA in Europe-only deal
The Argentinian Football Association has struck a regional sponsorship with online trading platform T1Markets as a new digital sponsor
Nasdaq high-flyer Roku signs first Brazilian sports team sponsorship with São Paulo
US-based streaming device maker Roku has signed a 12-month sponsorship with Brazilian football club São Paulo.
Santos signs Umbro extension until 2024
Brazilian football club Santos has signed an extension to its contract with kit supplier Umbro.
The renewal builds on the initial contract between the two organisations, which was signed in 2018
DHL signs up to sponsor Copa Libertadores and Copa Sudamericana
The South American Football Confederation (Conmebol) has added global logistics specialists DHL as a sponsor of its Copa Libertadores and Copa Sudamericana club competitions
CBF faces wrath of Brazilian NOC as Nike kits worn at Tokyo medal ceremony
The Brazilian Football Confederation (CBF) is facing action from the Brazilian Olympic Committee (COB) in a dispute over kit suppliers
Mikasa serves up Brazilian volleyball renewal
Mikasa, the Japan-based sportswear manufacturer, has renewed its sponsorship agreement with the Brazilian Volleyball Confederation (CBV) for another four years
Codere signs with River Plate ahead of Nasdaq listing
Betting operator Codere has signed as the official betting sponsor of Argentine football club River Plate
World Wide Technology named title sponsor for PGA’s Mayakoba tournament
The PGA Tour has named global systems integrator World Wide Technology the title sponsor of its annual tournament at El Camaleón Golf Club at Mayakoba on Mexico’s Riviera Maya in a multiyear deal through 20…
Socios.com adds Argentinean league title rights deal to national team agreement
Fan token brand Socios.com has expanded its association with football in Argentina by becoming title sponsor of the Argentinian Primera División, the country’s top-tier league.
Two months ago, Socios.co