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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
LaLiga agrees licensing deal in China for products aimed at youth
Chinese company Global Dynamic Media (GDM) has secured a five-year deal for licensing rights to produce LaLiga-themed products
Leeds United secures extension with JD Sports, adds Boxt as sleeve sponsor
Premier League side Leeds United has signed an extension to its sponsorship contract with sports retailer JD Sports
Coca-Cola agrees multi-brand sponsorship with Ajax
Coca-Cola European Partners has signed an ‘Official Partner’ deal with Dutch Eredivisie champions AFC Ajax for the next three seasons.
Manchester United agrees Ecolab sponsorship focused on hygiene and sustainability
English Premier League club Manchester United has signed up water, hygiene and infection prevention specialists Ecolab to its sponsorship portfolio