Italy

Coffee brand Segafredo Zanetti has agreed to become a partner of Formula One motor racing team McLaren.

Italian Serie A football club Juventus has agreed a two-year extension to its partnership with Italian fashion brand Trussardi.

Printer cartridges company Prink has agreed a one-year sponsorship deal with Italian Serie A football team Cesena.

The Italian division of Japanese automotive company Suzuki has extended its sponsorship deal with Serie A football team Torino for the 2014-15 season.

British snack food company McVitie’s has agreed an expanded sponsorship deal with Italian Serie A football team AC Milan for its McVitie’s Digestive brand.

Italian Lega Basket Serie A top-tier basketball team Pallacanestro Varese has agreed a deal for national employment agency Openjobmetis to become its new main sponsor.

Italian Serie A football club Empoli has entered into a sponsorship deal with Bancadinamica, the online division of national savings bank Risparmio di San Miniato.

Italian Serie A champion Juventus has reached a deal with mineral water company Levissima to make its San Pellegrino brand the club’s official water supplier.

Italian basketball team Aquila Basket Trento has secured domestic energy company Dolomiti Energia as its main sponsor ahead its first season in Serie A, the sport’s top division in the country.

British biscuit manufacturer McVitie’s has agreed a shirt sponsorship deal with Serie A football club Genoa for the 2014-15 season.

Italian Serie A football team Cagliari has agreed shirt sponsorship deals with banking group Intesa Sanpaolo and telecommunications company Tiscali.

Italian Serie A champion Juventus has signed an initial two-year partnership with binary options broker 24option.com.

Telecommunications company Telecom Italia has renewed its partnership with the MotoGP World Championship through 2016 to include title sponsorship of the motorcycling series’ San Marino race.

Italian Serie A champion Juventus has signed a six-year extension to its shirt sponsorship deal with automotive manufacturer Fiat in an agreement that will run through to the end of the 2020-21 season.

Italian Serie A football club Cagliari has entered into a three-year partnership with the Gsport agency to develop its commercial activities.

Italian Serie A football club AS Roma has agreed a two-year sponsorship deal with US human resources firm ManpowerGroup.