Italy
Pirelli affiliate to share Inter shirt branding
Italian Serie A club Inter Milan has agreed to add Driver, an affiliate of long-term sponsor and tyre manufacturer Pirelli, as a shirt sponsor for the 2015-16 football season.
Kappa commits to long-term partnership with Sassuolo
Sportswear brand Kappa has signed a long-term kit deal with Italian Serie A football team Sassuolo.
Roma quenches its commercial thirst with Fiuggi tie-up
Italian Serie A football club AS Roma has agreed a three-year partnership with water brand Fiuggi.
Hellas Verona refuels with new main partner
Italian natural gas supplier Metano Nord Spa has struck a deal to become the new main sponsor of Hellas Verona, which plays in the country’s Serie A top-tier football club competition.
Serie A’s Sampdoria sews up shirt sponsor renewal
Italian Serie A football team Sampdoria has secured an extension to its shirt sponsorship agreement with high-end fabrics and furniture manufacturer Para.
Pata Group strengthens WSBK commercial activities
Italian snack food company Pata Group has expanded its commercial activities surrounding the Superbike World Championship (WSBK) motorcycling series.
Macron adds Pallacanestro Cantu to Lega Basket roster
Italian Lega Basket Serie A basketball team Pallacanestro Cantù has entered into a kit partnership with sportswear firm Macron.
Acqua Lete on side with FIGC
Mineral water brand Acqua Lete has secured a sponsorship agreement with the Italian Football Association (FIGC).
Napoli refreshes ties with main partner
Italian Serie A football club Napoli has agreed a one-year extension to its main sponsor agreement with water brand Acqua Lete.
Juventus toasts regional beer partnership
Italian Serie A top-tier football club Juventus has entered into a partnership with Mexican brewery Cervezas Cuauhtémoc Moctezuma.
BNL renews long-term association with Italian Olympic Committee
Banking group BNL has extended its agreement to serve as a main partner of the Italian Olympic Committee (CONI).
Philip Morris strikes extension to long-standing Ferrari deal
US cigarette and tobacco giant Philip Morris International has agreed a three-year extension to its long-running sponsorship deal with Formula One motor racing team Ferrari, according to Bloomberg.
Kappa scores return to Napoli
Italian Serie A football club Napoli has agreed a five-year kit supplier deal with sportswear company Kappa.
Puma’s FIGC extension breaks €20m-per-year barrier
Sporting goods brand Puma has extended its sponsorship of the Italian Football Federation (FIGC).
AC Milan stays on the road with Audi
German automotive giant Audi has opted to extend its partnership with Italian Serie A football club AC Milan.
Shell: Product showcasing drives strategy
Multinational oil and gas company Shell is using motorsport as a platform to showcase its products.
Le Coq Sportif nets Saint-Etienne, Fiorentina deals
French sportswear company Le Coq Sportif has agreed kit manufacturing deals with Italian Serie A football team Fiorentina and French Ligue 1 outfit Saint-Etienne.
Puma extends deal with key strategic partner FIGC
The Italian Football Federation (FIGC) has extended its long-term partnership with sportswear company Puma.