Italy

Italian Serie A club Inter Milan has agreed to add Driver, an affiliate of long-term sponsor and tyre manufacturer Pirelli, as a shirt sponsor for the 2015-16 football season.

Sportswear brand Kappa has signed a long-term kit deal with Italian Serie A football team Sassuolo.

Italian Serie A football club AS Roma has agreed a three-year partnership with water brand Fiuggi.

Italian natural gas supplier Metano Nord Spa has struck a deal to become the new main sponsor of Hellas Verona, which plays in the country’s Serie A top-tier football club competition.

Italian Serie A football team Sampdoria has secured an extension to its shirt sponsorship agreement with high-end fabrics and furniture manufacturer Para.

Italian snack food company Pata Group has expanded its commercial activities surrounding the Superbike World Championship (WSBK) motorcycling series.

Italian Lega Basket Serie A basketball team Pallacanestro Cantù has entered into a kit partnership with sportswear firm Macron.

Mineral water brand Acqua Lete has secured a sponsorship agreement with the Italian Football Association (FIGC).

Italian Serie A football club Napoli has agreed a one-year extension to its main sponsor agreement with water brand Acqua Lete.

Italian Serie A top-tier football club Juventus has entered into a partnership with Mexican brewery Cervezas Cuauhtémoc Moctezuma.

Banking group BNL has extended its agreement to serve as a main partner of the Italian Olympic Committee (CONI).

US cigarette and tobacco giant Philip Morris International has agreed a three-year extension to its long-running sponsorship deal with Formula One motor racing team Ferrari, according to Bloomberg.

Italian Serie A football club Napoli has agreed a five-year kit supplier deal with sportswear company Kappa.

Sporting goods brand Puma has extended its sponsorship of the Italian Football Federation (FIGC).

German automotive giant Audi has opted to extend its partnership with Italian Serie A football club AC Milan.

Multinational oil and gas company Shell is using motorsport as a platform to showcase its products.

French sportswear company Le Coq Sportif has agreed kit manufacturing deals with Italian Serie A football team Fiorentina and French Ligue 1 outfit Saint-Etienne.

The Italian Football Federation (FIGC) has extended its long-term partnership with sportswear company Puma.