Italy
AS Roma adds AYX as Asian betting sponsor, Fiorentina renews with Sammontana
Italian Serie A club AS Roma has struck a regional sponsorship with betting operator AYX for the Asian market
Infront brokers San Carlo sponsorship of NBA in Italy
The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy
Caffè Latte backs Alpine World Ski Champs in Infront-brokered deal
The Infront agency has brokered a deal for coffee brand Caffè Latte to sponsor the International Ski Federation’s (FIS) upcoming Alpine World Ski Championships in Cortina d’Ampezzo, Italy.
Udinese signs short-term Ryanair sponsorship
Italian Serie A club Udinese has signed up airline Ryanair as its latest sponsor.
The brand becomes the club’s 'Official Mobility Partner' for the rest of the 2020-21 season.
Data Snapshot: European Leagues 2020-21
In 2020-21 – a season likely to play out largely behind closed doors – Europe’s top four football leagues held sponsorship agreements of about €315m ($383m) in contract value.
Fonbet bolsters brand image in regional deal with AC Milan
Russian betting operator Fonbet has signed as the new ‘Official Sports Betting Partner’ of Serie A club AC Milan in Russia and the CIS region.
Ariston makes Chinese market play with Juventus regional deal
Heating systems brand Ariston has signed a regional deal for the Chinese market with Italian Serie A club Juventus
Data Snapshot: European FAs 2020-21
Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €392.6m ($472.6m) in the 2020-21 season.
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Armani’s EA7 sports brand sponsors Cortina 2021 in deal brokered by Infront
The EA7 sports brand of fashion house Emporio Armani has been named as the main sponsor of the 2021 FIS Alpine World Ski Championships.
AC Milan signs with Socios.com, as Inter strikes regional deal with LD Sports
AC Milan have become the latest football club to sign up with fan engagement platform Socios.com
Round-Up: Suning in talks over Inter stake, Adidas launches CNY kits, Thai Open ‘safe to proceed’, and more
Chinese conglomerate Suning is looking to sell a stake of up to 40 per cent in its Italian Serie A football club Inter Milan, and is in talks with UK-based private equity firm BC Partners - Reuters/CNA
Adi
Marano to target €500m in sponsorships as Milan-Cortina 2026 commercial head
Italian television executive Antonio Marano has been named as the new commercial director of the Milan-Cortina Foundation 2026, the organising committee for the Italian Winter Olympic and Paralympic Games
Blind Match – Suzuki & Torino FC
Suzuki’s 2018-19 activation of its Torino shirt front deal was inspired by the increasing popularity of dating apps.
Italian Olympic Committee extends Emporio Armani deal to 2022
The Italian National Olympic Committee (Coni) has extended its sponsorship contract with fashion brand Emporio Armani
Juve extends main shirt deal with Jeep for basic fee of €45m per season
Italian Serie A club Juventus has extended its main shirt sponsorship deal with the Jeep sports utility vehicle brand for three more seasons from 2021-22 to 2023-24
Lega Serie A achieves uplift in Sony Supercoppa deal
Lega Serie A has struck a deal giving technology giant Sony’s PS5 games console the title sponsorship rights around the 2020 Supercoppa Italiana.
Konami adds Lazio to Italian football club portfolio
Italian Serie A football club Lazio has signed a deal with video game developer Konami, making Lazio the latest club to join Konami’s club partner programme for its PES football game franchise.
Lega Serie A in talks with TIM over title sponsor renewal
Italy’s Lega Serie A is in discussions with Italian telco TIM regarding the renewal of its title sponsorship of the league.