Ireland
TikTok unveils British & Irish Lions content creation tie-up
Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa.
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IRFU searches for autumn tests title sponsor to replace Guinness
The Irish Rugby Football Union (IRFU) is searching for a new sponsor for its autumn internationals with Irish stout brand Guinness not continuing its sponsorship of the series of matches, ending its backing…
Opel takes over from Volkswagen in Irish Rugby’s car category
Opel Ireland, the Irish division of the Opel car brand, has agreed a three-year sponsorship of the Irish Rugby Football Union spanning both the men’s and women’s international teams.
Powerade tops up sponsor roster for Lions tour
Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.
Premier Sports lands Scottish League Cup title sponsorship, extends broadcast rights
Subscription broadcaster Premier Sports is to assume the title sponsorship rights to the Scottish League Cup from next season onwards and has also extended its broadcast rights to the tournament
Data Snapshot: Six Nations Rugby 2020-21
A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October.
Weetabix extends national team football presence across UK and Ireland
Weetabix has built upon its deal with the English Football Association by signing a deal which covers the rest of the home nations in the UK as well as the Republic of Ireland
Virtual AIL Rugby Awards – Energia & Irish Rugby
Faced with a Covid-enforced shutdown of Irish rugby in spring 2020, Irish Rugby Football Union sponsor Energia pivoted activation of its title sponsorship of the All-Ireland League Awards to an online campaign and ceremony.
FAI signs SSE Airtricity double sponsorship, hunts national team lead sponsor
SSE Airtricity, the Irish energy supplier, has extended its title sponsorship of Ireland’s top-tier men’s league for two years and had also become the title sponsor of Ireland’s Women’s National League.
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Irish sponsorship market expected to grow in 2021 after 24-per-cent drop
Marketing and sponsorship agency Onside has published its annual Irish Sponsorship Industry Survey report, which indicates 2020 saw the Irish sponsorship market shrink by €54m ($65.5
Sports Direct to pay €2m over five years as primary sponsor of Cork GAA
UK-based Sporting goods retailer Sports Direct is poised to become the new primary sponsor of Cork GAA, which owns the Irish county’s Gaelic football and hurling teams.
Football Association of Ireland reports €5.1m loss, commercial income of €15.7m
The Football Association of Ireland has approved its 2019 financial accounts, which showed a loss of €5.1m ($6.2m) along with commercial income of €15.7m.
Munster’s stadium naming rights deal with INM ended early
Irish Pro14 rugby union club Munster has announced that Musgrave Park will revert to its original name after a mutual agreement was reached to bring an early end to a stadium naming rights deal with Independent…
Six Nations recruits WRU’s Maxwell as commercial chief, Beattie named CMO
Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.
Umbro returns as Ireland kit supplier
UK-based sportswear brand Umbro has returned as the kit supplier to the Republic of Ireland’s national football teams in a new agreement announced today (Thursday).
Higher Education Championships – Electric Ireland & the Gaelic Athletic Association
Electric Ireland’s 2019 activation of its GAA Higher Education Championships sponsorship was a digital first campaign led by a series of match live streams.
Connacht commercial head Mahony on the move
Brian Mahony, head of commercial and marketing at Irish Pro14 rugby union side Connacht, has left his position after just over four years in the role
#TheToughest (Backing Club & County) – AIB & the Gaelic Athletic Association
AIB’s digitally led campaign leveraged its 2018-19 partnership with the GAA across owned channels and media partner platforms to engage new customers, grow brand affinity and build its digital services credentials.