Indian Subcontinent

Royal Challengers Bangalore (RCB) has announced that Qatar Airways is the team's new 'Main Principal Partner' ahead of the new Indian Premier League (IPL) season

Indian Premier League (IPL) side Rajasthan Royals has signed up energy solutions provider Luminous Power Technologies to headline its sponsorship portfolio

The Indian Premier League (IPL) generated INR 1,040 crores ($126.1m) from its central sponsorship portfolio in 2022 with more than half stemming from two title sponsors, Tata Group and Vivo.

Mumbai Indians has announced seven new team sponsors ahead of the inaugural Women's Premier League (WPL) season

Royal Challengers Bangalore (RCB) has signed up tile manufacturer Kajaria as the principal sponsor of its Women’s Premier League (WPL) team.

The Board of Control for Cricket in India (BCCI) has announced three inaugural central sponsors of the Women's Premier League (WPL)

The Board of Control for Cricket in India (BCCI) has announced that Tata Group has secured the title rights to the Women's Premier League (WPL)

The Board of Control for Cricket in India (BCCI) is close to announcing Adidas as its new kit sponsor

The Board of Control for Cricket in India (BCCI) has issued a directive to the new Women's Premier League (WPL) franchises banning them from agreeing sponsorship deals with companies in the crypto, gambling,…

Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament

Jio Platforms is using Manchester City stadium branding and club content to drive engagement with its digital ecosystem in India. Matthew Glendinning reports.

Against a short timeframe, the BCCI has put together a compelling package of title sponsorship rights for the much-anticipated Women's Premier League. Faaez Samadi reports.

The Board of Control for Cricket in India (BCCI) has opened the bidding process for sponsors of the Women's Premier League (WPL)

The Board of Control for Cricket in India (BCCI) has launched a tender process to secure a title sponsor for its new Women’s Premier League (WPL) T20 competition.

Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively

Indian multiplex cinema chain INOX has agreed a sponsorship deal with the 2023 India Open, a tournament heralded as the country’s biggest professional badminton event to date.

Indian conglomerate JSW Group has agreed a sponsorship deal for the forthcoming 2023 Hockey Men’s World Cup.

English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…