Indian Subcontinent

US health and nutrition brand Herbalife believes growing levels of internet penetration in India present an opportunity to grow revenues in the country. Matthew Williams reports on the brand's recent sponsorship agreement with the IPL.

National carrier Qatar Airways has put player access at the centre of its new sponsorship agreement with Indian Premier League franchise Royal Challengers Bangalore. Faaez Samadi reports.

Hockey India, the sport’s national governing body, has appointed Big Bang Media Ventures as the exclusive commercial and marketing partner agency for the relaunch of its Hockey India League (HIL) club c…

SportBusiness Sponsorship speaks to Nikhil Bardia, head of sponsorship sales and talent management at Reliance Industries-owned Indian sports marketing agency RISE Worldwide, about the factors that are increasing sponsorship spending in the Indian Premier League.

The Board of Control for Cricket in India (BCCI) has announced that nutrition company Herbalife has become a central sponsor of the Indian Premier League (IPL) for the upcoming 2023 season

Royal Challengers Bangalore (RCB) has announced that Qatar Airways is the team's new 'Main Principal Partner' ahead of the new Indian Premier League (IPL) season

Indian Premier League (IPL) side Rajasthan Royals has signed up energy solutions provider Luminous Power Technologies to headline its sponsorship portfolio

The Indian Premier League (IPL) generated INR 1,040 crores ($126.1m) from its central sponsorship portfolio in 2022 with more than half stemming from two title sponsors, Tata Group and Vivo.

Mumbai Indians has announced seven new team sponsors ahead of the inaugural Women's Premier League (WPL) season

Royal Challengers Bangalore (RCB) has signed up tile manufacturer Kajaria as the principal sponsor of its Women’s Premier League (WPL) team.

The Board of Control for Cricket in India (BCCI) has announced three inaugural central sponsors of the Women's Premier League (WPL)

The Board of Control for Cricket in India (BCCI) has announced that Tata Group has secured the title rights to the Women's Premier League (WPL)

The Board of Control for Cricket in India (BCCI) is close to announcing Adidas as its new kit sponsor

The Board of Control for Cricket in India (BCCI) has issued a directive to the new Women's Premier League (WPL) franchises banning them from agreeing sponsorship deals with companies in the crypto, gambling,…

Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament

Jio Platforms is using Manchester City stadium branding and club content to drive engagement with its digital ecosystem in India. Matthew Glendinning reports.

Against a short timeframe, the BCCI has put together a compelling package of title sponsorship rights for the much-anticipated Women's Premier League. Faaez Samadi reports.

The Board of Control for Cricket in India (BCCI) has opened the bidding process for sponsors of the Women's Premier League (WPL)